Man, if you’re in marketing, the world is spinning fast. Technologies such as customer data platforms (CDPs), machine learning, chatbots, microservices, and more are quickly racing through the Gartner Hype Curve, from inflated expectations to real-world impact.
This has become abundantly clear to me as I’m programming the next MarTech conference, which will take place in Boston, October 1-3.
Coming out of the previous MarTech in San Jose this spring, it became clear that so-called consolidation in marketing technology is dead.
I know, that might be a provocative claim for some people still — but if you read my recent post on how martech can be both simultaneously consolidating and expanding, it makes sense.
The fundamental nature of software is changing.
One of the ways it’s changing is the rise of “citizen technology” — tools for citizen developers, citizen integrators, citizen analysts, and more.
But this diffusion of marketing technology is not diminishing the importance of the roles of marketing operations and technology leaders.
On the contrary, it’s more important than ever to have strong technical and operational leadership in the marketing department — to forge the right infrastructure for distributed digital marketing, with centralized data management and overarching governance for everything from customer experience continuity to new privacy compliance.
Great power. Great responsibility. Great opportunity for martech leaders.
This is the context for the next MarTech conference: marketing technology and operations leaders coming together to learn the latest practices and new ideas for succeeding in today’s environment. We’ll be digging into real-world case studies and vendor-independent analysis with candid presentations such as:
- How Dropbox uses martech to deliver rapid growth while managing large scale
- How the Utah Jazz NBA team used martech to bridge data silos and increase sales
- Everything a marketer should know about “sales tech” (but was afraid to ask)
- How The New York Times brings marketing & IT together through product management
- How Dell and Smarter Travel design and manage their marketing stacks
- How to converge marketing, sales, and service with customer experience ops
- How Total Wine & More created a martech roadmap their company could rally around
- The truth about customer data platforms (CDPs) from uber-analyst David Raab
- How to “hack” markets in the attention economy by the author of Lean Analytics
- How Sonos, Betterment, and General Assembly are preparing new marketing leaders
- How GDPR, privacy, identity, and blockchain are shaping the next wave of martech
…and more great sessions to be announced soon.
Want more in-depth training before the conference begins? We have four amazing industry leaders offering half-days workshops on the afternoon before MarTech gets into full swing:
Beyond the program on the stage, MarTech is a wonderful opportunity to meet your peers. Hybrid marketing and technology leaders are still a relatively unique community. Some of the best insights you may take away from this event will come from a casual conversation over a meal or a drink — or the person sitting next to you in your favorite session.
Who knows? Those connections may even lead to the next step in your career.
(Speaking of careers, you won’t want to miss Sarah Cooper’s afternoon keynote. Sarah knows a lot about forging a unique career path, from being a UX lead at Google to a stand-up comedian and best-selling author. It will be a funny and inspiring story to wrap-up the day’s sessions and kick off the evening’s networking party.)
Now is the very best time to get tickets and reserve your seat — our super early-bird rates are available now until July 28.