Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey
When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget, on average, down from 27% the year before. Some took it as an unmistakable sign of an impending martech apocalypse (“martech-alypse?”). I […]
Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey Read More »
