November 2018 - Chief Marketing Technologist

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

November 12, 2018 / Marketing Management / By Scott Brinker / 2 Comments

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget, on average, down from 27% the year before. Some took it as an unmistakable sign of an impending martech apocalypse (“martech-alypse?”). I actually thought that 22% was a pretty good level of investment in martech. The fact that some budget was redistributed …

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey Continue Reading »

We analyzed 5,000+ martech companies by network strength: here’s what we found

November 1, 2018 / Marketing Software / By Scott Brinker / 2 Comments

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a strong believer in talent, relationships, data, and growth investment. Through a collaboration with Nudge.ai, I’ve developed an interesting perspective on martech …

We analyzed 5,000+ martech companies by network strength: here’s what we found Continue Reading »

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

We analyzed 5,000+ martech companies by network strength: here’s what we found

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