Month: November 2018

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey

November 12, 2018 / Marketing Management / By / 2 Comments

When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget, on average, down from 27% the year before. Some took it as an unmistakable sign of an impending martech apocalypse (“martech-alypse?”). I actually thought that 22% was a pretty good level of investment in martech. The fact that some budget was redistributed …

Martech jumps to 29% of the CMO’s budget in Gartner’s 2018-2019 survey Continue Reading »

Tweet
Share
Share
Pin
Martech Budgets 2018-2019

We analyzed 5,000+ martech companies by network strength: here’s what we found

May 6, 2020 / Marketing Software / By / 2 Comments

The following is a guest post by Anand Thaker, CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a strong believer in talent, relationships, data, and growth investment. Through a collaboration with Nudge.ai, I’ve developed an interesting perspective on martech …

We analyzed 5,000+ martech companies by network strength: here’s what we found Continue Reading »

Tweet
Share
Share
Pin
Content Marketing Martech Companies by Network Strength

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!

Subscribe

This field is for validation purposes and should be left unchanged.