Marketing Technology Management
When Gartner’s annual CMO Spend Survey for 2017-2018 came out last year, many people seized on the fact that the money CMOs allocated for marketing technology had dropped to 22% of their budget, on average, down from 27% the year before. Some took it as an unmistakable sign of an impending martech apocalypse (“martech-alypse?”). I […]
The following is a guest post by Anand Thaker, CEO of IntelliPhi and my collaborator on the marketing technology landscape for the past two years. Scott and I are always on the lookout for inspirational ways for the community to leverage the massive martech landscape to share new insights, recommendations, and commentary. I’m a strong […]
