Month: July 2019

Is your martech leadership failing on SEO? Probably

Sorry, but odds are you’re failing at SEO and probably don’t even realize it. That was the cold splash of water in the face that I got talking with Jessica Bowman, owner of enterprise SEO consultancy SEO Inhouse, author of The Executive SEO Playbook, and an editor-at-large for Search Engine Land. Jessica is pretty much the world’s leading expert when it comes to running successful SEO at large enterprise companies. Frankly, SEO is not a …

Is your martech leadership failing on SEO? Probably Continue Reading »

10 Pillars of SEO: F2R Framework

McDonald’s drops CMO role and creates a new SVP marketing technology role (under the CIO)

Normally, I don’t write about career moves on this blog. But an article that appeared in Ad Age this week about the upcoming departure of famed McDonald’s CMO Silvia Lagnado — and the company’s decision to not name a new CMO — caught my attention. Another CMO role disappearing is newsworthy — that’s been emerging as a trend lately. But what really caught my attention was how they’re filling the gap: they’re promoting two VPs …

McDonald’s drops CMO role and creates a new SVP marketing technology role (under the CIO) Continue Reading »

McDonalds SVP Marketing Technology

Want to innovate like Amazon? Here’s their formula

You can’t escape Amazon in the digital economy. Now a trillion-dollar company, they have disrupted diverse sectors from retail to software development with a deftness and drive that’s admirable and alarming. They actually seem to be speeding up their rate of innovation as they scale, defying the Law of Large Companies that causes giants to get dragged down by their own girth. How do they manage that? A week ago at the MIT Platform Strategy …

Want to innovate like Amazon? Here’s their formula Continue Reading »

Amazon's Innovation Formula

Martech is marketing, kind of like fixing things is home ownership

Last week, I staked the claim that “martech is marketing.” Whatever you think of martech and its relationship to marketing at large — or what you believe its relationship should be — it’s hard to deny that it’s not a part of marketing’s domain. Love it or hate it, marketing technology is entangled in the practice of modern marketing. The question is simply to what degree. There’s actually quite a range of possibilities for what …

Martech is marketing, kind of like fixing things is home ownership Continue Reading »

Martech Is Marketing Analogy

Martech is marketing: a wide spectrum of possibilities

“Martech is marketing.” The MarTech conference recently updated its tagline to that phrase, evolving beyond our original motto, “Marketing. Technology. Management.” It’s not that the conference itself changed. But since we launched the event five years ago, the context in which it operates — the profession of marketing — sure has. Over that time, the landscape of marketing technology has grown from around 1,000 vendors to over 7,000. But that’s more of an expression of …

Martech is marketing: a wide spectrum of possibilities Continue Reading »

Martech Is Marketing: A Spectrum

Want to Receive New Articles by Email?

Subscribe to our newsletter to receive our latest articles directly to your inbox!

Subscribe

This field is for validation purposes and should be left unchanged.