July 2020

Last week, I shared some interesting stats on trigger-based marketing from a benchmark report by Blueshift. A couple of eye-popping, high-level findings: Email triggers are 497% more effective than batch emails Mobile push triggers are 1,490% more effective than batch push notifications Directionally, this isn’t surprising, although the magnitude of the difference is remarkable. Marketing messages that are “triggered” by a prospect/customer’s actions — or a specific milestone they’ve crossed — are focused, relevant, and …

Trigger-based marketing = event-driven programming with “no code” martech in every stack Continue Reading »

After three and a half months of working out of my basement, I was in desperate need of a change of scenery. Preferably somewhere with a lot of outdoor space for hiking and frisbee throwing (a lost art!). No crowds. Lots of nature. Fresh air. The answer? Renting a small cottage on the sparsely populated mid-coast of Maine. I took the photo above from our porch one evening. Definitely a way better view than my …

What the coastline paradox reveals about infinite software specialization (in martech and other fields) Continue Reading »