September 2020 - Chief Marketing Technologist

The Martech Show Episode #3: The Road from Marketing Ops to Marketing Tops (CMO)

September 19, 2020 / The Martech Show / By Scott Brinker / 1 Comment

The latest episode of The Martech Show is now available for your viewing pleasure. It was a terrific session, with special guest Erica Seidel, executive recruiter and founder of The Connective Good, along with our sponsoring guest Justin Sharaf, VP marketing at Jahia. Erica kicked off the show by walking us through the evolving trends she’s been seeing in hiring marketing executives — see the table at the top of this post — as well …

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Integration is by far the most important criteria when selecting martech — and it’s changing the industry

September 9, 2020 / Marketing Software / By Scott Brinker / Leave a Comment

The CDP Institute released their latest State of Customer Data report last week, and it revealed an important milestone in the martech industry: For the first time ever, the majority of participants (52%) described their martech stack as an integrated, multi-system architecture. In others words, most marketers reported having a best-of-breed stack — with many products from many different vendors — but an integrated stack, so that these different apps were sharing data with a …

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Integrated Multi-System Architectures Taking over Martech

The Martech Show Episode #2: Insights from the CDP Whisperer — and his magical mystery puppet show

September 7, 2020 / The Martech Show / By Scott Brinker / Leave a Comment

The second episode of The Martech Show is now posted for your viewing pleasure. It was a great honor to have David Raab, founder of The CDP Institute — indeed, the person who defined the customer data platform category — as my guest. David had just completed the analysis of the latest CDP Institute Member Survey, and he brought along a collection of interesting findings related not only to CDPs but martech architecture and management …

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The Martech Show Episode #3: The Road from Marketing Ops to Marketing Tops (CMO)

Integration is by far the most important criteria when selecting martech — and it’s changing the industry

The Martech Show Episode #2: Insights from the CDP Whisperer — and his magical mystery puppet show

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