The Martech Show

The Martech Show Episode #3: The Road from Marketing Ops to Marketing Tops (CMO)

Martech Hiring Trends

The latest episode of The Martech Show is now available for your viewing pleasure. It was a terrific session, with special guest Erica Seidel, executive recruiter and founder of The Connective Good, along with our sponsoring guest Justin Sharaf, VP marketing at Jahia. Erica kicked off the show by walking us through the evolving trends […]

Integration is by far the most important criteria when selecting martech — and it’s changing the industry

Integrated Multi-System Architectures Taking over Martech

The CDP Institute released their latest State of Customer Data report last week, and it revealed an important milestone in the martech industry: For the first time ever, the majority of participants (52%) described their martech stack as an integrated, multi-system architecture. In others words, most marketers reported having a best-of-breed stack — with many […]

The Martech Show Episode #2: Insights from the CDP Whisperer — and his magical mystery puppet show

The Martech Show Episode #2: The CDP Whisperer

The second episode of The Martech Show is now posted for your viewing pleasure. It was a great honor to have David Raab, founder of The CDP Institute — indeed, the person who defined the customer data platform category — as my guest. David had just completed the analysis of the latest CDP Institute Member […]