The second episode of The Martech Show is now posted for your viewing pleasure. It was a great honor to have David Raab, founder of The CDP Institute — indeed, the person who defined the customer data platform category — as my guest.
David had just completed the analysis of the latest CDP Institute Member Survey, and he brought along a collection of interesting findings related not only to CDPs but martech architecture and management in general.
One slide that we spent a fair amount of time discussing was this analysis of the obstacles to CDP success — and how they shifted depending on the stage that a company was at in their adoption of a CDP:
David also brought along puppets. And his own puppeteer. The busy bees. The lunatic cow who was udderly upset about the printer not working. A robot appearing over his shoulder that he never quite acknowledged.
I know it’s only our second episode, but this was the most surreal one to date.
Without further ado, here’s Episode #2: Attack of the CDP Clones Insights from the CDP Whisperer…
Join us for the live (virtual) studio recording of The Martech Show Episode #3: From Marketing Ops to Marketing Tops, with special guest Erica Seidel of The Connective Good, a pioneering executive recruiter in the martech industry, on September 18 at 11am Eastern. We’ll be discussing the career paths from martech and marketing operations to the CMO’s chair.
Attend for free here:
