February 2022

Martech Leaders Adopt More Use Cases

It’s not the size of your martech stack, it’s your range of use cases

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. They identified the top 12% of those companies as “leaders” in their martech capabilities and the bottom 19% as “laggards.” You […]

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Best-of-Breed Apps Grow

Okta reveals 5-year trend of best-in-breed apps; also, a kind request I have of you

Okta, a leading identity platform that many companies use for single sign-on (SSO), has been aggregating the data of which apps their customers use for the past five years. Every year, they publish a report that shares a wealth of fascinating stats, such as the relative popularity of different apps. This is another example of

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