April 2022

You might already be leaping to a conclusion. “It seems like every other week, I read about a major acquisition. Surely the 2020 martech landscape with its 8,000 solutions was Peak Martech! The only question is by how much has the 2022 landscape shrunk.” Perhaps. Indeed, the martech industry sees a tremendous amount of M&A activity. LUMA Partners, one of the leading investment banks in martech — and the creators of the original adtech landscape …

Martech is consolidating, but what will the 2022 landscape reveal? Continue Reading »

This is the 8th year we’re running The Stackies. It’s an awards program that invites marketers to share a single slide illustrating their martech stack — the different apps and platforms they use and how they conceptualize them working together. I’d encourage you to participate (deadline for entries April 29). It’s a fantastic way to contribute to our community’s understanding of how martech fits into the function and flow of modern marketing. However, even if …

10+ ways to visualize your martech stack Continue Reading »

What is the metaverse? What will it mean for marketing and martech? Last week, I led a roundtable discussion with three leaders of martech companies — Acquia CMO Lynne Capozzi, Wistia CEO Chris Savage, and Persado COO Assaf Baciu — to consider these questions from several different perspectives. (With kudos to Samantha McGarry at Inkhouse PR for arranging this session.) The video of our discussion is included below, but here the main points I took …

Martech in the metaverse: 5 takeaways from a lively roundtable discussion Continue Reading »