May 2022 - Chief Marketing Technologist

Have we entered a post-agile marketing age?

May 31, 2022 / Agile Marketing / By Scott Brinker / Leave a Comment

Catching up on my backlog of data and topics from before #MartechDay earlier this month — which featured the 2022 marketing technology landscape and the 2022 Stackies — the top of my list is the latest State of Agile Marketing report from AgileSherpas. As always, this is a terrific, comprehensive report on how and why agile methodologies are being used in marketing. You can see from the chart above that agile has found its way …

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32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards

May 4, 2022 / Marketing Software / By Scott Brinker / Leave a Comment

Yesterday — #MartechDay, yay! — we released the global 2022 marketing technology landscape, after taking a year off in 2021. It grew a remarkable 24% to 9,932 solutions. To make it readable, we actually made it fully interactive at martechmap.com, where you can search, filter, zoom, and more. It’s pretty wild. But despite its mind-boggling scale, the martech landscape has always been a sidebar to the real story of how technology is changing marketing. The …

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Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

May 3, 2022 / Marketing Software / By Scott Brinker / Leave a Comment

It’s #MartechDay! I’m delighted to finally share with you the 2022 marketing technology landscape, a joint production between myself and Frans Riemersma of MartechTribe (and a whole bunch of wonderful contributors). Here are the key things you want to know: The number of solutions is now 9,932 — up 24% from 2020 Here is a slide version of the image you can use in decks and content Here is a high-res PDF you can use …

Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com Continue Reading »

Have we entered a post-agile marketing age?

32 illustrated martech stacks entered in The Stackies 2022: Marketing Tech Stack Awards

Marketing Technology Landscape 2022: search 9,932 solutions on martechmap.com

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