August 2022 - Chief Marketing Technologist

The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

August 29, 2022 / Marketing Software / By Scott Brinker / Leave a Comment

In 2019, I hypothesized that we were on the cusp of a Second Golden Age of Martech. The defining characteristic of this new era was a shift from dichotomies to convergences: From suite vs. best-of-breed to integrated platform ecosystems From software vs. services to blended delivery models with both From build vs. buy to customization on top of commercial platforms Instead of being forced to choose between X or Y — which was never fun …

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Are we “digital” yet? An algorithmic answer to a philosophical question

August 2, 2022 / Uncategorized / By Scott Brinker / Leave a Comment

“We’re entering a post-digital-transformation era, where companies are no longer planning to become ‘digital.’ They are digital.” I didn’t think that was a particularly controversial statement, which I wrote back in April while working on this year’s martech landscape. It’s hard to inventory all of the ways in which technology is now embedded in marketing and not conclude that we’re past the “we should probably go digital someday” stage of things. But with a study …

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The 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems

Are we “digital” yet? An algorithmic answer to a philosophical question

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