February 2023

Composability and Usage-Based Pricing

Composability and usage-based pricing go hand-in-hand for martech applications

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As a buyer, you pay for the number of people (“seats”) using the product in your company. Or, you pay for bundles of functionality […]

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15 Years of Martech

15 reflections on martech and more from 15 years of writing chiefmartec.com

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. It sounded like an oxymoron. While there were certainly people already working at the intersection

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The 2023 Stackie Awards

Entries now being accepted for The 2023 Stackies Awards — what’s in your stack?

Grab your favorite slide maker, martech pros. It’s time to show your stack. The 2023 Stackies: Martech Stack Awards are now accepting entries for the next 11 weeks — until midnight Pacific on Friday, April 21. There is no fee to enter. In fact, for each qualified entry, we — the awards hosts are myself from chiefmartec.com and Frans Riemersma

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