February 2023 - Chief Marketing Technologist

Composability and usage-based pricing go hand-in-hand for martech applications

February 25, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. The classic SaaS subscription models have used seat-based and tier-based pricing. As a buyer, you pay for the number of people (“seats”) using the product in your company. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Or both: you pay for seats, but the price …

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15 reflections on martech and more from 15 years of writing chiefmartec.com

February 14, 2023 / Marketing Management / By Scott Brinker / Leave a Comment

15 years ago, sitting at a wobbly kitchenette table in our cramped apartment, on a frigid February morning outside Boston, I started this blog for marketing technologists. Of course, at the time, almost nobody knew what a marketing technologist was. It sounded like an oxymoron. While there were certainly people already working at the intersection of IT and marketing, they were few and far between. Their roles were often ill-defined and underappreciated. But it was …

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Entries now being accepted for The 2023 Stackies Awards — what’s in your stack?

February 7, 2023 / Other / By Scott Brinker / Leave a Comment

Grab your favorite slide maker, martech pros. It’s time to show your stack. The 2023 Stackies: Martech Stack Awards are now accepting entries for the next 11 weeks — until midnight Pacific on Friday, April 21. There is no fee to enter. In fact, for each qualified entry, we — the awards hosts are myself from chiefmartec.com and Frans Riemersma from MartechTribe — will donate $100 to Justdiggit, a non-profit helping to regreen Africa and cool the planet in the process. So …

Entries now being accepted for The 2023 Stackies Awards — what’s in your stack? Continue Reading »

Composability and usage-based pricing go hand-in-hand for martech applications

15 reflections on martech and more from 15 years of writing chiefmartec.com

Entries now being accepted for The 2023 Stackies Awards — what’s in your stack?

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