May 2023 - Chief Marketing Technologist

Three pillars of The New Automation Mindset, for an age when anyone can automate anything with AI

May 11, 2023 / Marketing Management / By Scott Brinker / Leave a Comment

I’m excited to announce a new book coming out this summer, The New Automation Mindset: The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not merely efficiency. When you think of automation, what comes to mind? Most people would say automation is having a machine …

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The New Automation Mindset: The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI

36 illustrated and insightful martech stacks from the 2023 Stackie Awards

May 3, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

I hope you had a wonderful #MartechDay yesterday. It’s one day a year — the first Tuesday in May — to expressly celebrate all the amazing martech and marketing operations pros who make marketing work behind the scenes. I spent yesterday in our online Best of Breed Marketing Summit. We had 20+ sessions from top marketing and martech leaders — and you can still catch most of them on-demand here for the next couple of weeks. …

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2023 Martech Stackie Awards: 36 Illustrated Martech Stacks

2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com

May 2, 2023 / Marketing Software / By Scott Brinker / Leave a Comment

Happy #MartechDay to you! Today during our virtual Best of Breed Marketing Summit — you can still catch sessions on demand for this next week — Frans Riemersma and I released the 2023 edition of the marketing technology landscape. You can download a hi-res slide of the landscape or even a super hi-res PDF. But the best way to dig into the landscape is to use the free interactive version on martechmap.com. It perhaps comes …

2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com Continue Reading »

Three pillars of The New Automation Mindset, for an age when anyone can automate anything with AI

36 illustrated and insightful martech stacks from the 2023 Stackie Awards

2023 Marketing Technology Landscape Supergraphic: 11,038 solutions searchable on martechmap.com

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