November 2024

Marketing Ops Job Responsibilities

The state of marketing operations professionals is OK, but it’s going to get much, much better

Last week, Mike Rizzo and team at MarketingOps.com hosted their annual MOps-Apalooza event with 400+ marketing ops people. I was honored to be one of their keynote speakers, and I’ll share the core theme of my talk with you in a moment. But first… They also released their annual State of the Marketing Operations Professionals, […]

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Martech for 2025

The one presentation about martech for 2025 — and the AI madness around it — you won’t want to miss

Sorry that it’s been a while since I last posted. But I have a good excuse. Frans Riemersma and I have been deep in research on what’s happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What’s the deal with

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