Yesterday, I had the privilege of presenting at the FWD:B2B Marketing and Technology Conference organized by Godfrey, one of the world’s leading B2B marketing agencies, along with several of my heroes in digital marketing, including Michael Brenner and Paul Gillin.
My topic was “the epic collision of marketing and technology,” which is admittedly a hyperbolical title — the conference session equivalent of linkbait. But it is a collision, and in all seriousness, it is epic. The nature of marketing is being fundamentally transformed — and that’s the belief of a majority of marketers themselves, not just my opinion.
Godfrey plans to make a recording of my presentation available on YouTube in the weeks ahead. However, if you’d like to peek through my slide deck in the meantime, here it is:
If you’re new to my blog, you may also find some of my earlier posts on this subject of interest:
- 5 meta-trends in marketing (an earlier presentation)
- Rise of the marketing technologist
- Agile marketing for a world of constant change
- Art and science in marketing: meaning, truth, and money
- Why marketing software will never be like ERP
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