Interviews

Today’s Q&A is with Jeremie Moritz, the Global Digital Content & Media Manager at Pernod Ricard in Paris. Pernod Ricard is the company behind many of the world’s leading brands of distilled beverages, including Absolut, Beefeater, Chivas Regal, Glenlivet, Jameson, and Kahlúa, as well as major wineries such as Kenwood and Jacob’s Creek. Talk about iconic brands! Its history traces back to 1797, when Henri-Louis Pernod opened his first absinthe distillery in Switzerland. Here’s a …

Drink responsibly, and mix your martech responsibly too Continue Reading »

One of the best things about the MarTech Conference for me is the amazing group of marketing technologists that I get to meet face-to-face. It’s fascinating to hear their stories of how their careers developed and the kinds of work that they’re doing for their companies at the intersection of marketing and technology. Chris Campbell, Director of Marketing and Sales Solutions at General Mills, was one of the great folks I got to meet in …

The 3 pillars of marketing technology at General Mills Continue Reading »

Jonathan Martin, the CMO of EMC, was a computer scientist by training. On nights and weekends, he was a musician in a band. That correlation between software engineering and musical talent is actually not uncommon — and illustrates why technologists are often artists of a digital medium, writing code to express ideas and affect an audience. From that start, Jonathan moved into pre-sales and product marketing at VERITAS (acquired by Symantec in 2004), became the …

Computer scientist becomes CMO of $50 billion company Continue Reading »

Marketing automation may be all the rage with the best of today’s tech-savvy marketers, but fundamentally it’s just another software engineering problem abstracted to a pretty user interface (albeit with a fraction the functionality of the most basic scripting languages). Those of us who spend any time building program flows in a marketing automation platform should really be called “Marketing Engineers.” Systems thinking and flow control are every bit as important in a tool like …

The striking parallels between marketing automation and software engineering Continue Reading »

“Digital transformation” is a phrase that we hear a lot of these days. But it’s not something that you can simply buy with a stack of marketing software. It requires a deeper change to the strategy, structure, and culture of an organization — something that’s easier said than done. Which is why it’s always inspiring to me to hear stories of people and companies who have successfully navigated true digital transformation. One of them is …

If a 173-year-old public company can digitally transform, what’s your excuse? Continue Reading »

Why is this man smiling? Well, if your firm had invested in Omniture, ExactTarget, Marketo, BlueKai, Tealium, Sprinklr, Neolane, Optimizely, Bazaarvoice, BrightEdge, and a stack of other successful marketing technology companies, you’d be smiling too. Neeraj Agrawal is a general partner at Battery Ventures, arguably the most active venture capital firm in marketing technology. I became aware of just how big of a footprint they have in this space when reviewing the data provided by …

6 questions with the most active VC in marketing tech Continue Reading »

In today’s Q&A, I had the privilege of hearing from Paige O’Neill, the CMO of SDL, one of the top providers of customer experience management (CXM) software. Paige has had extensive experience across the marketing technology landscape, and it was fascinating to hear her perspective on how it’s changed — and is still evolving. Can you start by telling us a little about your background and your current role at SDL? Waking up every morning to …

SDL’s CMO on data-driven decisions, marketing and IT, and customer experience Continue Reading »

In conjunction with the Connections conference this week for the Salesforce ExactTarget Marketing Cloud — which is a terrific product, but that’s a multisyllabic mouthful of a brand name — I had the privilege to do a Q&A with Woodson Martin, the CMO of that product. We covered a range of subjects, from how Woodson manages his own marketing team to how marketers can keep up with the rapid pace of change in marketing technology. …

6 questions with the CMO of Salesforce ExactTarget Continue Reading »