Marketing Software

UPDATE: The 2020 Marketing Technology Landscape is now available. I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of […]

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36%, from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech It’s become a bit of a

You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape, which last year organized 3,874 martech solutions on a single slide. (Spoiler alert: the upcoming 2017 edition will have more.) These charts provoke a visceral reaction

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, and blockchain brand “logos”. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. How do you measure “brand equity” today? Perhaps some analysis of awareness, recall,

Would you agree that advertising is one facet of marketing? Yes? Okay, then advertising technology (adtech) is naturally one facet of marketing technology (martech). If you like diagrams, you can visualize adtech as a small circle contained entirely within a larger circle of martech. Adtech is a subset of martech. But for years, people have

The following is a guest article by Mike Sedzielewski, co-founder and CMO of Voucherify, a coupon and referral infastructure through API. 2016 was the year when the marketing technology mantra materialized. The predictions of turning every business into a connected system of digital services became real. The data-first approach and microservices are becoming a standard

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing and blockchain brand promises. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OpenBazaar. Previously, he was VP of marketing at Sprinklr. In a previous article, I introduced Bitcoin

This is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous article on blockchain marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. Sometimes a brand’s core values come in conflict with reality. Sometimes

The following is a guest post by the remarkable David Raab, principal at Raab Associates, author of the Customer Experience Matrix blog, advisory baord member for MarTech Conference in San Francisco, and now head of the CDP Institute. You can download the latest CDP Industry Profile report from their site. Customer Data Platforms are having

The following is a guest post by Jeremy Epstein, CEO of Never Stop Marketing. Jeremy currently works with several of the leading companies in the blockchain and decentralization space including OB1 and OpenBazaar. Previously, he was VP of marketing at Sprinklr. You’ve probably heard about Bitcoin. You may have heard about the blockchain. It’s the underlying technology that makes