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Marketing Technology Management

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HACKING MARKETING — SCOTT’S NEW BOOK

HACKING MARKETING: Scott's new book that shows marketers how to harness the power of software-inspired management.

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Categories of Posts

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Agile Marketing
Interviews
Marketing Data
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Marketing Software
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Favorite Posts

Marketing technology landscape (2016)
What will happen with marketing technology in 2015?
What if 1,000+ marketing technology vendors were the new normal?
Strategy, marketing, and technology are all intertwined
The Marketing Technologist: Neo of the Marketing Matrix
14 rules for data-driven marketing
Agile marketing for a world of change
The big data bubble in marketing
10 key principles of agile marketing
Everything is marketing, everyone must be agile
Mktg tech: suite, platform, portfolio
Engineers are becoming marketers
Marketing software will never be ERP
Marketers should learn to program
7 laws of technology for marketers
5 strategies for business, life, and really hard math problems
8 things every marketing technologist should know
Marketers are the software they use
Data as a new marketing channel
Rise of the marketing technologist

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