I am fascinated by “citizen technology.” That’s a terrible name for it, because it implies digital government technology, which is not what I’m talking about. (Although that too is a fascinating topic for discussion on another day.) Rather, the labels of citizen analyst, citizen data scientist, citizen developer, citizen integrator, etc., refer to people who […]
Man, people sure do find anecdotes more persuasive than data. (As an aside, this is why machine learning can be so helpful in applying true data-driven marketing — our human biases really skew our perception of reality.) We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors. I
The paradox of simultaneous martech consolidation and expansion, illustrated Read More »
A couple of weeks ago, we hosted the MarTech West conference in San Jose. My personal thanks to all of the amazing speakers who brought such passion and insight to their martech-in-the-real-world presentations — you were awesome. Rather than offer my “hot takes” of the event a few days later, I decided to take a little
The myth of martech consolidation is dead. Now what? Read More »
Want to speak at MarTech East in Boston, October 1-3? We invite you to propose a compelling presentation idea at the intersection of marketing, technology, and management that you’d be passionate about delivering. Sessions at MarTech East will be a mix of 45-minute in-depth presentations and panels and 20-minute TED-style talks with slides. We’re looking
Wow, I am just in awe of the 54 entries we received into The Stackies 2018: Marketing Tech Stack Awards. The quality of the illustrations this year were particularly remarkable. These are marketers who clearly have a lot of passion for their infrastructure. (How’s that for something you wouldn’t have heard 5 years ago?) If
54 marketing stacks from The Stackies 2018: Marketing Tech Stack Awards Read More »
UPDATE: The 2020 Marketing Technology Landscape is now available. Like the running of the bulls in Pamplona — an apt simile? — it’s become a yearly tradition for me to release the marketing technology landscape at the MarTech conference in the spring. So here at our event in San Jose today, I’m pleased to unveil
Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829) Read More »
Marketing technology and operations is the heartbeat of modern marketing. And there’s no event better than MarTech to plug you into the ground truth of how that discipline is evolving. Our next MarTech is now just 10 days away, April 23-25 in San Jose. I’m incredibly excited by everything that’s come together for this conference
10 days until MarTech, 10 things I’m looking forward to Read More »
The following is a guest post by Luque Wang, a senior marketing manager of global strategy and operations at GE Digital. What is Marketing Operations? Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title were few and far between.
Martech-Enabled Marketing Operations: Invisible Roads and Bridges Read More »
As we’ve been slaving working away on the new 2018 edition of the Marketing Technology Landscape (“Martech 5000”) graphic — and that’s not the editorial “we,” but indeed a whole team of obsessively-compulsive martech lunatics dedicated industry advocates — it suddenly occurred to me this morning that we’ve been selfishly hoarding the fun. Seriously, you’ve
Announcing the build-your-own martech landscape kit, fun for the whole office Read More »
As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. Our 2-day program delivers candid, in-depth, and unbiased content that you won’t get anywhere else. MarTech is designed specifically for marketing operations executives who are
3 marketing technology myths we’ll debunk at the vendor-agnostic MarTech conference Read More »
