Al Ries and Jack Trout, who essentially invented the concept of “positioning” in marketing, wrote a terrific book in 1993 called The 22 Immutable Laws of Marketing. It’s a fantastic read, and even though it’s more than two decades old, I believe it’s as relevant today as ever. To discuss marketing technology consolidation, I’d like […]
The race for the #1 and #2 marketing technology brands Read More »
It’s the Thanksgiving holiday here in the U.S. tomorrow, and I want to take the occasion to say a heartfelt “thank you” to — first and foremost — you, dear reader. Over the past year, chiefmartec.com has grown to more than 75,000 regular readers. I am deeply honored that you’ve taken the time to read
Thank you to a kaleidoscopic marketing tech community Read More »
This is the first of several articles leading up to my predictions for marketing technology in 2016. Because martech is a relatively complex space, I thought it would be helpful — at least for my own thinking — to break out a couple of foundational ideas, which we can then build upon. Let’s start with
5 stages of maturity in marketing technology categories Read More »
The following is a guest post by the CEO of Sweetspot Intelligence, Sergio Maldonado. I had the pleasure of meeting Sergio at MarTech Europe last month where he shared a sketch of the above “marketing data technology” landscape with me. I found it very interesting and invited him to share his perspective with readers here.
Marketing data technology: making sense of the puzzle Read More »
As an enthusiastic proponent of interactive content — and, admittedly, I am biased — I was fascinated to see Twitter release an interactive content feature into its service last month. You can now add a 2-answer poll to any tweet of yours, and for the next 24 hours, people can place their votes. Okay, given
Twitter jumps into interactive micro-content with new poll mechanism Read More »
We just wrapped up the first ever MarTech Europe conference, and my head is still spinning from everything that was packed into those two days. But I’m eager to share some of the key takeaways I had from the event with you, while they’re fresh in my mind. First though, let me say THANK YOU
Here’s just a taste of what transpired at MarTech Europe this week Read More »
I’ve been thinking a lot about the parallels between marketing and software development lately. Certainly there is a tremendous amount of marketing software that marketers are applying in their profession. But the relationship between these two fields has become more entangled than that. The illustration at the top of this post is a sketch of
The intersection of marketing and software comes to life in London Read More »
Is the “integration” challenge of marketing technology really our top obstacle? There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of
Integrating marketing technologies? That’s the easy part Read More »
My friends, the above is an infographic of 547 human resource (HR) software products across 17 categories. It was created by the smart folks at Capterra, and you can click here to view a larger version on their site. So why am I posting it here? Two reasons. First, the overlap between marketing and HR
Marketing isn’t alone — HR software landscape with 547 products Read More »
The following is a guest Q&A with Chris Bledsoe, VP of marketing technology at Fool.com, conducted by Diana Smith, director of marketing at Segment. Disclosure: Segment gets a shout out in one of Chris’s answers, but the rest of the Q&A is vendor agnostic. Alongside the explosion of marketing technology, we’re also seeing some new
Is it foolish to embed engineers in marketing? Not for Fool.com Read More »
