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Marketing Technology Management
HACKING MARKETING — SCOTT’S NEW BOOK
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Favorite Posts
- Marketing technology landscape (2016)
- What will happen with marketing technology in 2015?
- What if 1,000+ marketing technology vendors were the new normal?
- Strategy, marketing, and technology are all intertwined
- The Marketing Technologist: Neo of the Marketing Matrix
- 14 rules for data-driven marketing
- Agile marketing for a world of change
- The big data bubble in marketing
- 10 key principles of agile marketing
- Everything is marketing, everyone must be agile
- Mktg tech: suite, platform, portfolio
- Engineers are becoming marketers
- Marketing software will never be ERP
- Marketers should learn to program
- 7 laws of technology for marketers
- 5 strategies for business, life, and really hard math problems
- 8 things every marketing technologist should know
- Marketers are the software they use
- Data as a new marketing channel
- Rise of the marketing technologist
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