The absolutely epic Periodic Table of Marketing Signals

Periodic Table of Marketing Signals

The following is a guest post by Steven Wastie, the CMO of Origami Logic. While it naturally aligns with his company's solution, I think his Marketing Signals Framework — and this absolutely epic Periodic Table of Marketing Signals — transcends their own product and is a powerful concept for marketing technlogy management. CLICK ABOVE FOR A LARGER VERSION As a modern marketer, you’re overwhelmed with information, all the time — and there’s no end in sight as complexity and the pace of change Continue Reading...

Digital transformation at the AARP, from old to new

Gaurav Bhatia, VP digital strategy at AARP Services

Had your fill of millennial marketing articles lately? Even the millennials themselves are like, “Don’t you marketers have anything else to talk about? Let me eat my drone-delivered Domino’s pizza in peace.” So it was refreshing to connect with Gaurav Bhatia, vice president of digital strategy for AARP Services and head of digital for Influent50, […]

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A Rosetta Stone of marketing technology terminology

The Marketing Technology Rosetta Stone

Eskimoes have a large number of words for “snow” — or so goes a cliché meme that’s been around for decades. Exactly how different those words are, compared to the languages of any other culture in the world, is a matter of debate. But it’s a remark that almost always elicits a chuckle, since one […]

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Consolidating point solutions with a hub in your marketing stack?

Marketer Satisfaction: Suites vs. Point Solutions

The following is a guest opinion piece by Josh Dreller, VP of product marketing at 4C. Note that 4C could be characterized as a provider of “point solutions” themselves, so this opinion is aligned with their business. But as I aruged in defense of marketing technology point solutions a few years ago, consider the inverse […]

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3 or 4 years ago, it would have been taboo to talk about your martech stack

chiefmartecTV Episode 3: Marketing Technology as a Strategic Asset

Last week, the marketing strategy consultancy Lenati released their report Marketing Technology as a Strategic Asset, the result of a series of interviews we jointly conducted with 9 tech-savvy marketing executives from companies such as Adobe, Dun & Bradstreet, Hilton, Microsoft, and SAP. Our anthropological goal was to learn how these different companies managed marketing […]

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Marketing technology as a strategic asset and executive unicorns

Marketing Technology as a Strategic Asset Contributors

Over the past several months, I collaborated with Lenati, a marketing strategy consultancy, on a series of interviews with senior marketing executives. Our goal was to learn how these leaders, from a variety of different industries and organizational sizes, addressed these four key questions on strategic marketing technology management: How do they decide which marketing […]

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The Great Marketing Migration

Adtech and Martech Moving In-House

While there are numerous reasons why agency businesses are struggling today, the underlying gravitational pull they’re fighting is this: marketing is migrating in-house. That’s not to say that companies don’t still need or want help from external service providers. Or that there aren’t new and exciting opportunities in the services space. They do, and there […]

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Key to agile marketing success? Integrating traditional practices

The Agile Marketer

Last month, I was delighted to have Roland Smart, VP of Social & Community Marketing at Oracle, author of the terrific book The Agile Marketer, and co-host of the Marketing Agility Podcast, join me on chiefmartecTV for our episode on the myths & monsters of agile marketing. As a follow up, here’s a Q&A that […]

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MarTech Europe agenda posted — alpha rate expires next week

MarTech Europe: Marketing. Technology. Management.

As summer enters its home stretch, it’s time to look forward to the fall — and the next MarTech Europe conference in London, November 1-2. And time to take advantage of the lowest ticket prices of our “alpha rate” — a 23% discount — which expires August 13. The pace of marketing technology innovation continues […]

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Martech and marketing technologists go mainstream — 3 key stats

Marketing Technologists on the Marketing Team

The good folks at DataXu, in collaboration with market research firm MORAR and Withpr, have produced a fantastic quantative research study on the current state of marketing technology management: Modernizing the Mix: Transforming Marketing Through Technology and Analytics. You absolutely have to download this report — it’s a gold mine of insight into the current […]

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