Chief Marketing Technologist

The following is a guest post by Luque Wang, a senior marketing manager of global strategy and operations at GE Digital. What is Marketing Operations? Ten years ago, marketing operations was still a very new role in org structures. The number of people with marketing operations as their job title were few and far between. […]

As the world’s largest, vendor-agnostic marketing technology conference, MarTech gives you real-world insights into the good, the bad, and even the ugly of procuring, implementing, and operating marketing technology solutions. Our 2-day program delivers candid, in-depth, and unbiased content that you won’t get anywhere else. MarTech is designed specifically for marketing operations executives who are […]

The following is a guest post by Danielle Sauvé, marketing director for the product identification platform for Danaher and editor of SimplifyMyPackaging.com. We talk about digitizing everything, but if you’re a marketer at a consumer goods company, you know there is a divide between digital marketing channels and product packaging. As evidence of this divide, […]