Integrating marketing technologies? That’s the easy part

Obstacles to Marketing Technology Success

Is the "integration" challenge of marketing technology really our top obstacle? There are two studies that I've come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of digital transformation. The chart at the top of this page is from a brand new report by Ascend2, Informatica, and Dun & Bradstreet on B2B Marketing Technology Strategy Continue Reading...

Marketing isn’t alone — HR software landscape with 547 products

HR Software Landscape

My friends, the above is an infographic of 547 human resource (HR) software products across 17 categories. It was created by the smart folks at Capterra, and you can click here to view a larger version on their site. So why am I posting it here? Two reasons. First, the overlap between marketing and HR […]

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Is it foolish to embed engineers in marketing? Not for

Chris Bledsoe

The following is a guest Q&A with Chris Bledsoe, VP of marketing technology at, conducted by Diana Smith, director of marketing at Segment. Disclosure: Segment gets a shout out in one of Chris’s answers, but the rest of the Q&A is vendor agnostic. Alongside the explosion of marketing technology, we’re also seeing some new […]

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The 5 digital dynamics that are transforming marketing

5 Digital Dynamics Transforming Marketing

As I prepare for the MarTech Europe conference coming up in a few weeks, I’ve been thinking about “digital transformation” — a topic that is entwined in the evolution of marketing, even though it’s much, much bigger than just marketing. Digital transformation is about reimagining a business in the digital world. Or, if “reimagining” is too […]

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Marketing technologists, growth hackers, and regression to the mean

Marketing Technologists, Growth Hackers, Digital Marketers

One of the arguments I sometimes hear is that the role of marketing technologists has a limited future because, eventually, every marketer will be a marketing technologist. I’m usually skeptical of those assertions because I know so many marketing technologists who have deep technical skills — such as systems architecture and software engineering — that […]

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Marketing technology? Digital? It should be #HumanFirst

5 C's of Modern Marketing

Mayur Gupta, author of the terrific Inspire Martech blog and the new SVP and head of digital at Healthgrades, is one of the people I admire most in this industry. He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, […]

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Call-for-speakers for MarTech 2016 in San Francisco

MarTech 2016 Call for Speakers

Time flies! As does marketing technology, which has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams. The pace of innovation in this industry is mind-blowing. And I love it. If […]

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Meet WPP’s firm of strategic marketing technologists

Stephan Pretorius

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius, the co-founder and president of Acceleration, a WPP marketing technology services firm. Stephan will be one of our featured speakers […]

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MarTech Europe is just weeks away — check out the final agenda

MarTech Europe 2015 Agenda

MarTech Europe is less than 7 weeks away, and I think this may be the best one yet. A mere 45 days from now, we’re going to be hosting the opening reception on Monday evening, 19 October at the groovy Millenium Gloucester Hotel in London. And then all day Tuesday and Wednesday, 20-21 October, will […]

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Can witty martech wisdom fit into 140 characters?

Tweet Jams: Rap Battles for Geeks?

Earlier this week, the good folks at CMSWire invited me to join a “Tweet Jam” on Martech Convergence at #CXMChat. I usually decline these because, well, first of all, I’m typically not witty enough on-the-fly to hold my own in these fast-flinging tweet brawls discussions. I would have been an epic casaulty in the first […]

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