Marketing and the distributed web

Paul Dunay’s recent post, Marketing Needs to Prepare for the Distributed Web, succinctly heralds the sea change from silos of online marketing technology and content to a far more open model. He gives examples of wikis, blogs, widgets, social networks, and other syndicated content that now live beyond the borders of a company’s primary web […]

Visualization in marketing analytics

A recent ReadWriteWeb article on VisualComplexity.com caught my attention the other day, triggering some thoughts about the underutilized potential of visualization in marketing analytics. Generally speaking, marketing isn’t hindered by a lack of data these days. To the contrary, the challenge for many marketers is the exact opposite: they are deluged with data. It’s a […]

Martec analogous to marcom?

Every profession has its vernacular, the insider lingo that serves as both a shortcut and a sort of secret handshake. Acronyms and abbreviations are often the epitome of such jargon, inscrutable to those outside the club. (“Fix the DNS with the new IP for your SaaS CRM ASAP — think of the SLA!”) But some […]

A blog for marketing technologists

I have spent most of my working life at the intersection of marketing and technology. I’ve been on both sides of the fence, with a background as a software engineer and platform architect on one side and many years of experience in product marketing (and enough corporate marketing to be dangerous) on the other. I’ve […]