Marketing Technology Management
As Forrest Gump might say, “Platform is as platform does.” Pandium, a fascinating kind of app-marketplace-as-a-service company, released a State of Product Integrations at the SaaS 1000 report this week. They examined integrations, public APIs, and “app centers” offered by the 1,000 fastest growing SaaS companies from 2019. Their analysis provides empirical evidence for two […]
About a year and a half ago, I wrote about 3 Trends Driving the Second Golden Age of Martech: Ecosystems, Experts, and (Citizen) Engineers. These are the big themes that I believe will shape the next decade of marketing technology: Ecosystems — instead of marketing cloud suites vs. best-of-breed point solutions, we will have the […]
The following is a guest post curated by Andrea Fryrear of AgileSherpas, sharing reflections from leading agile marketing practitioners and analysts on the findings from her latest State of Agile Marketing report. As we learned in the 3rd Annual State of Agile Marketing Report, there are lots of different manifestations of marketing agility. Most marketers […]
Last month, I published the latest marketing technology landscape. It grew yet again, defying many a pundit’s prior prediction, swelling to 8,000 martech solutions. Upon its release, two things immediately happened: A bunch of people insisted it would consolidate dramatically. A bunch of companies emailed me to complain they weren’t included. The irony of those […]
Okay, there aren’t really going to be 500 million martech apps by 2023. And if there were, we certainly wouldn’t attempt to map them in a martech landscape. (Crikey, that’s a nightmare that will haunt me in the dark of night.) But according to IDC in their IT Industry 2020 Predictions, “over 500 million digital […]
Spring is one of my favorite times of year in the martech industry. We release the latest marketing technology landscape. We share the latest data on martech careers and job responsibilities. We — in normal times — run the MarTech Conference in the Bay Area. And at that conference, we announce the winners of The […]
Welcome to the 2020 edition of the marketing technology landscape. Yes, it grew once again, by 13.6%, up to a total of 8,000 martech solutions. That’s after 615 from the 2019 landscape went away, either consolidated with another martech company or simply gone defunct. If you were predicting consolidation, an 8.7% churn rate from one […]
At today’s virtual Discover MarTech event, I’ll be digging into the latest data from our 2020 Martech Career Survey run in collaboration with the team at MarTech Today. We’ll have an official report out later, but we wanted to get some of these key findings to you right away. In this year’s study, I added […]
TEKsystems, who provides a lot of digital transformation services to Fortune 500 companies, recently released their 2020 State of Digital Transformation report. Since I’ve been cutting back on my all-night disco dancing at the clubs lately, I had some extra time to read through it last night. They revealed — or confirmed — some key […]
Last month we canceled the MarTech conference that had been planned for this week in San Jose for, well, obvious reasons. We have now set our sights on hosting an in-person MarTech Conference in Boston in early October, when we’re all hoping things are looking better for everyone. In the meantime, the team at Third […]
