The Martech Show

Martech 2030 Trend #1: “No Code” Citizen Creators

No Code Jobs-to-be-Done

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]

Martech 2030: Introduction to the Decade of the Augmented Marketer

Martech 2030: 5 Trends for the Decade of the Augmented Marketer

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP, on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. You can download our full paper, including many terrific interviews from WPP executives. I’m republishing it here as a 7-part […]

The Martech Show Episode #8: The Martech Suite Strikes Back?

Martech Suite vs. Best-of-Breed 2020

Ben Bloom, a senior research director at Gartner who specializes in marketing technology management, joined me for Episode #8 of The Martech Show to share some surprising data from their latest report, Marketing Technology Survey 2020. The first surprise? A pretty significant shift in the preference for integrated suites over best-of-breed solutions. Like a 30 […]

Big Ops: Converging Digital Ops Domains and Toolsets

Big Ops: Converging Digital Ops Domains

Ops is sexy these days. In martech land, it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales ops, and customer success ops under one umbrella, often reporting up to a chief revenue officer (CRO) or chief customer officer. The coalescence of these functions has been driven partly […]

The Martech Show Episode #7: Ecosystems and the Expanding SaaS Universe

Channel Software Stack

You think there’s a lot of martech, right? But it’s only a fraction of the total SaaS universe out there. This latest episode of The Martech Show features Jay McBain, Forrester analyst extraordinaire — I’ve long been a fan of his work — sharing his insights about SaaS markets and ecosystems. Jay estimates that there […]

Martech 2030: Five Trends in Marketing Technology for the Decade of the Augmented Marketer

Martech 2030: Five Trends

Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. It wasn’t about guessing our own “hype cycle” of individual technologies. There are plenty […]

The Martech Show Episode #6: The Six Disciplines of Agile Marketing

The Martech Show: The Six Disciplines of Agile Marketing

For the fifth episode of The Martech Show, we talked about five major trends of marketing technology. For this sixth episode, we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Coincidence or martech numerology? You decide. Seriously […]

The Martech Show Episode #5: Martech Trends in Agency Land

The Martech Show Episode #5: AI and the Modern Marketer

Earlier this month, my opening keynote for the (virtual) MarTech Conference covered five major trends in marketing technology that are already present today but will grow dramatically over the next 10 years in The Age of the Augmented Marketer: “No Code” Citizen Creators Platforms, Networks & Marketplaces The Great App Explosion From Big Data to […]

The Martech Show Episode #4: Avoiding Bias and BS in AI and Machine Learning

How Bias Creeps Into AI and Machine Learning in Martech

Okay, the original title for this episode was, “Marketing Has a Data Farm: AI, AI, Oh!” — the kind of whimsical play on words that amuses me to no end. (I know, my bar for self-amusement is pretty low.) We intended to discuss how marketing is harnessing its troves of data through real-world examples of […]

51 martech stacks shared in the 2020 Stackie Awards, beautifully illustrated examples of modern marketing toolsets

MarTech Stackies 2020: 51 marketing stacks

This is the 6th year that we have run The Stackies as an awards contest that invites marketers to send in a single slide illustrating their marketing stack — the collection of martech tools they use and the way they conceptualize them together as a whole. Although we award trophies for a few winning entries […]