Marketing Technology Management
Four months ago, I started a collaboration with Jason Baldwin, the global head of product management at WPP, to write a paper on the major trends in marketing technology that we believe will shape the decade ahead for agencies and brands. It wasn’t about guessing our own “hype cycle” of individual technologies. There are plenty […]
For the fifth episode of The Martech Show, we talked about five major trends of marketing technology. For this sixth episode, we discussed the six disciplines of agile marketing. For the seventh episode, we’ll clearly need to cover seven swans-a-swimming, which would make a great viral TikTok video. Coincidence or martech numerology? You decide. Seriously […]
Earlier this month, my opening keynote for the (virtual) MarTech Conference covered five major trends in marketing technology that are already present today but will grow dramatically over the next 10 years in The Age of the Augmented Marketer: “No Code” Citizen Creators Platforms, Networks & Marketplaces The Great App Explosion From Big Data to […]
Okay, the original title for this episode was, “Marketing Has a Data Farm: AI, AI, Oh!” — the kind of whimsical play on words that amuses me to no end. (I know, my bar for self-amusement is pretty low.) We intended to discuss how marketing is harnessing its troves of data through real-world examples of […]
This is the 6th year that we have run The Stackies as an awards contest that invites marketers to send in a single slide illustrating their marketing stack — the collection of martech tools they use and the way they conceptualize them together as a whole. Although we award trophies for a few winning entries […]
The latest episode of The Martech Show is now available for your viewing pleasure. It was a terrific session, with special guest Erica Seidel, executive recruiter and founder of The Connective Good, along with our sponsoring guest Justin Sharaf, VP marketing at Jahia. Erica kicked off the show by walking us through the evolving trends […]
The CDP Institute released their latest State of Customer Data report last week, and it revealed an important milestone in the martech industry: For the first time ever, the majority of participants (52%) described their martech stack as an integrated, multi-system architecture. In others words, most marketers reported having a best-of-breed stack — with many […]
The second episode of The Martech Show is now posted for your viewing pleasure. It was a great honor to have David Raab, founder of The CDP Institute — indeed, the person who defined the customer data platform category — as my guest. David had just completed the analysis of the latest CDP Institute Member […]
Holy cats, 2020 has been a crazy year. And it’s not over yet. (cringe) But for all the terrible things this year has besieged us with, it’s also revealed something encouraging. We — as individuals, but perhaps more remarkable as organizations — are capable of adapting to change on a much faster time scale than […]
We’ve shipped our first episode of The Martech Show — our new hybrid webinar-podcast series “where marketing and technology collide.” A big thank you to my two guests: Jeff Eckman of Blue Green, our collaborators on the ever-expanding martech landscape, and to Anita Brearton of CabinetM, our sponsor for this episode. Our ovearching topic was “Why […]
