Last week, the marketing strategy consultancy Lenati released their report Marketing Technology as a Strategic Asset, the result of a series of interviews we jointly conducted with 9 tech-savvy marketing executives from companies such as Adobe, Dun & Bradstreet, Hilton, Microsoft, and SAP.
Our anthropological goal was to learn how these different companies managed marketing technology, to uncover innovative approaches and overlapping best practices.
In a rare moment of synchronized editorial planning here at chiefmartec.com, Liam O’Connor, the principal at Lenati who led this project, joined me for Episode 3 of chiefmartecTV last Friday to discuss several of the more interesting revelations from those interviews.
You can watch the YouTube recording of the show here:
Sadly, this was our last show on Blab, as the service just shut down. But chiefmartecTV will carry on with a new platform starting in September.