Scott Brinker

Are you interested in marketing technology and how that’s changing marketing strategy, management, and culture? Then you’ve come to the right blog.

Hi, I’m Scott Brinker. I’m the editor of this blog, which I started in 2008 with this core premise:

Marketing has become a technology-powered discipline, and therefore marketing organizations must infuse technical capabilities into their DNA.

I write about a number of different aspects of this transformation, including:

In addition to this blog, my primary endeavor these days is as the co-founder and CTO of ion interactive, a software company that providers marketers with a platform for creating and testing post-click experiences — landing pages, microsites, wizards, web apps, etc. Our software has been adopted by major enterprises such as American Greetings, Cigna, Dell, DHL, General Mills, Intuit, and hundreds of others.

I’ve been an entrepreneur at the intersection of marketing and technology for some time. Before our current software venture, my co-founders and I at ion ran a successful web development agency, which among other things built most of the web marketing infrastructure for Citrix. Previously I ran a web technology consultancy that built early web apps for CBS Sportsline, Tribune, the Miami Dolphins, and Fujitsu. And I started my career as a teenager, developing BBS software and dial-up multi-player games before the birth of the web.

I graduated from Columbia University with a BS in computer science. I went on to get an MBA from MIT and an master’s degree in computer science from Harvard University.

If you find we share a common interest, I’d be delighted to connect with you on LinkedIn:

Or, send me an email directly at “sbrinker” at “chiefmartec.com”.