Pop quiz: What do Amazon Alexa and Whole Foods have in common?

Vertical Competition in Martech with Amazon & Whole Foods

The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. That alone is a pretty remarkable for hybridizing the digital and the physical on such a massive scale. But in my worldview, Amazon’s $13.7 billion purchase of Whole Foods — insert requisite “Whole Paycheck” joke, […]

The average enterprise uses 91 marketing cloud services

Average Number of Marketing Cloud Services Used by an Enterprise

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising […]

What anchors your martech mall? A marketing metaphor

The Martech Mall Metaphor

The following is a guest post by Tony Byrne, founder of Real Story Group, a research and advisory firm that evaluates digital workplace and marketing technology vendors. The past several years have seen growing attention to martech “stacks,” the ever-expanding set of tools involved in enterprise customer engagement and marketing. As just one indicator, the […]

Data industrialization on our way to marketing in a blockchain world

Data Industrialization & Blockchain Marketing

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK. […]

A proposed model for organizing the chaos of marketing technology

6C's Model of Organizing Marketing Technology

The marketing technology landscape is big, broad, and deep. (Feel free to mentally insert other, more colorful, adjectives.) So many different kinds of solutions fall under that umbrella, and they don’t always fit into nice, neat categories. This contributes to the confusion that many marketers feel around martech. It’s generally not clear what the taxonomy […]

600+ marketers report on the blend of art and science in marketing

Marketers as Scientists

At the MarTech conference last week, Mayur Gupta, global VP of marketing & growth at Spotify, and I revealed the results from a study we had conducted with the research team at Third Door Media on the intersection of art and science in marketing. We had 637 participants in the study — one of the […]

Top 10 entries from the MarTech cartoon caption contest

MarTech Marketoonist Caption 10 (Winner!)

Wow, I’ve got so much to share from last week’s MarTech conference in San Francisco. The speakers, sponsors, and moderators were all fantastic — as were the incredibly enthusiastic attendees. I’m so grateful to all of them. However, let me start with a little levity. Tom Fishburne, the Marketoonist, gave a terrific keynote presentation to […]

Marketing Technology Landscape Supergraphic (2017): Martech 5000

Marketing Technology Landscape 2017 ("Martech 5000")

I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). You can download […]

57 marketing stacks and 21 essays from the 2017 Stackies & Hackies

57 marketing stack in the 2017 Stackies

Here at the MarTech conference in San Francisco, we just celebrated the 2017 Stackies & Hackies Awards. Marketers contributed an incredible 57 marketing stack illustrations and 21 “marketing hack” essays to the community. This is our third year of running the Stackies — you can check out the marketing stacks from the 2015 and 2016 […]

Time’s up! MarTech is here and it’s your last chance to attend

MarTech Attendee Brands

In just one week, the world’s largest independent marketing technology conference designed for senior-level marketers and marketing technology professionals happens at MarTech in San Francisco. I’ve programed the show with one overarching goal: to illuminate successful real-world practices at the intersection of marketing, technology, and management — no matter which software products or analyst frameworks […]