The Blockchain Marketing Technology Landscape (2017)

Blockchain Marketing Technology Landscape

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur […]

I’ve joined HubSpot as VP platform ecosystem, and this is why

HubSpot VP of Platform Ecosystem

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. […]

ScribbleLive acquires ion interactive as interactive content thrives

ScribbleLive + ion interactive

I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter. I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape: ion interactive, the company I co-founded and served as CTO, has been acquired […]

Think marketing tech vendor growth is finished? No, it’s Finnish!

Finnish Martech Landscape (2017)

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus, a leading Nordic marketing services firm. Henri recently shared this landscape of Finnish martech companies with me, and I was amazed by its scale — even though I, of all people, probably shouldn’t be. It illustrates how […]

How blockchain technology will revolutionize advertising

CMO Primer for the Blockchain World

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of NASDAQ, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. […]

3 thoughts on Marketo’s domain outage this week

Marketo.com Domain Expired

This was a rough week for the folks at Marketo. If you hadn’t heard, they somehow let their marketo.com domain expire. This brought down their website, customer consoles, and — most unfortunately — things like Marketo tracking scripts, landing pages, and web forms that their customers were relying on for their customer-facing web experiences. Due […]

Is winter coming for martech? Or just for martech VCs?

Martech Funding Models

For the past 7 years that I’ve been tracking the growth of the marketing technology landscape, I’ve been hearing prophecies of its consolidation. I’ve been quick to acknowledge that’s a possibility, probably an inevitable one. In fact, if you look at the distribution of revenue across martech companies today, you can argue it’s already happened. […]

The average enterprise uses 91 marketing cloud services

Average Number of Marketing Cloud Services Used by an Enterprise

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising […]

What anchors your martech mall? A marketing metaphor

The Martech Mall Metaphor

The following is a guest post by Tony Byrne, founder of Real Story Group, a research and advisory firm that evaluates digital workplace and marketing technology vendors. The past several years have seen growing attention to martech “stacks,” the ever-expanding set of tools involved in enterprise customer engagement and marketing. As just one indicator, the […]

Marketing Technology Landscape Supergraphic (2017): Martech 5000

Marketing Technology Landscape 2017 ("Martech 5000")

I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). You can download […]