Think marketing tech vendor growth is finished? No, it’s Finnish!

Finnish Martech Landscape (2017)

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus, a leading Nordic marketing services firm. Henri recently shared this landscape of Finnish martech companies with me, and I was amazed by its scale — even though I, of all people, probably shouldn’t be. It illustrates how […]

How blockchain technology will revolutionize advertising

CMO Primer for the Blockchain World

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of NASDAQ, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. […]

3 thoughts on Marketo’s domain outage this week

Marketo.com Domain Expired

This was a rough week for the folks at Marketo. If you hadn’t heard, they somehow let their marketo.com domain expire. This brought down their website, customer consoles, and — most unfortunately — things like Marketo tracking scripts, landing pages, and web forms that their customers were relying on for their customer-facing web experiences. Due […]

Is winter coming for martech? Or just for martech VCs?

Martech Funding Models

For the past 7 years that I’ve been tracking the growth of the marketing technology landscape, I’ve been hearing prophecies of its consolidation. I’ve been quick to acknowledge that’s a possibility, probably an inevitable one. In fact, if you look at the distribution of revenue across martech companies today, you can argue it’s already happened. […]

The average enterprise uses 91 marketing cloud services

Average Number of Marketing Cloud Services Used by an Enterprise

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising […]

What anchors your martech mall? A marketing metaphor

The Martech Mall Metaphor

The following is a guest post by Tony Byrne, founder of Real Story Group, a research and advisory firm that evaluates digital workplace and marketing technology vendors. The past several years have seen growing attention to martech “stacks,” the ever-expanding set of tools involved in enterprise customer engagement and marketing. As just one indicator, the […]

Marketing Technology Landscape Supergraphic (2017): Martech 5000

Marketing Technology Landscape 2017 ("Martech 5000")

I’m delighted to release the 2017 edition of the marketing technology landscape, which we’ve nicknamed the Martech 5000, here at the MarTech conference in San Francisco. As you’ve probably guessed from that moniker: the landscape grew again this year, by about 40%, to a total of 5,381 solutions (from 4,891 unique companies). You can download […]

From 2016 to 2017, 5X more marketing automation vendors were added than removed

Marketing Technology Landscape: Marketing Automation Evolution

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36%, from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech It’s become a bit of a […]

Marketing technology may never consolidate (but that’s a good thing)

Marketing Technology Is NOT Consolidating

You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape, which last year organized 3,874 martech solutions on a single slide. (Spoiler alert: the upcoming 2017 edition will have more.) These charts provoke a visceral reaction […]

Blockchains as a new kind of quantifiable brand equity?

Blockchains as Brand Equity

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, and blockchain brand “logos”. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. How do you measure “brand equity” today? Perhaps some analysis of awareness, recall, […]