Matrixed marketing tech: Delphic Digital’s winning Stackie

Delphic Digital Marketing Technology Stackie

The following is a guest post by Kevin Hanley of Delphic Digital. Delphic Digital was one of the five winners of the 2016 Stackies Awards at MarTech, and we invited them to share the rationale behind their marketing technology stack. Is there anything more exciting than the 2016 MarTech conference in San Francisco? Maybe, but […]

Did Morgan Stanley just kill the single-vendor marketing suite?

Only 9% of Marketers Think a Single Marketing Technology Vendor Is Very Important

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. The most striking piece of data in the report, at least to me, was the chart above. Out of the 88 participants […]

The 5 C’s model of Acrolinx’s award-winning Stackie

Acrolinx Marketing Technology Stack for the 2016 Stackies Awards

The following is a guest post by Steve Rotter, CMO of Acrolinx. Acrolinx was one of the five winners of the 2016 Stackies Awards at MarTech, and we invited them to share the rationale behind their marketing technology stack. The 2016 MarTech conference was truly amazing, and we were honored — and pleasantly surprised — […]

The buzz around account-based marketing at MarTech

Account-Based Marketing Market Map

The following is a guest post by Bertrand Hazard of TrustRadius, who attended MarTech last month. He and the TrustRadius research team interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference. Nearly every […]

Marketing tech landscape in 2045 will consolidate to one logo

Marketing Technology Landscape (2045)

I know I’ve sworn off of making predictions in the dynamic marketing technology space, but I’m going to make a big one today: the marketing technology landscape supergraphic for 2045 will contain only a single logo. I know, I’m not the first armchair analyst to suggest that there will be massive consolidation in the marketing […]

41 marketing technology stacks from the 2016 Stackies Awards

The 2016 Stackies Awards: 41 Marketing Technology Stacks Visualized

So many projects converged for me at the MarTech conference this week in San Francisco. An amazing cast of speakers and sponsors, who knocked it out of the park (thank you!). The release of the 2016 marketing technology landscape. The shipping of Hacking Marketing. But my favorite was the unveiling of the 2016 Stackies Awards. […]

Marketing Technology Landscape Supergraphic (2016)

Marketing Technology Landscape Supergraphic (2016)

I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. (Finally!) You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. But […]

A Valentine’s Day ode to marketing tech entrepreneurs

Marketing Technology Entrepreneurs

Two things happen around the time I’m working on updating my marketing technology landscape graphic each year. First, I get pitched by a large number of marketing technology entrepreneurs about their ventures and visions. I sincerely regret that due to the constraints of time, I am unable to engage most of them in briefing calls […]

Marketing technology vendor lollapalooza just 52 days away

MarTech Exhibitors for March 2015

As you may know, the MarTech conference series is produced by a company called Third Door Media. They’re the amazing team that does all the hard work for the event with facilities, logistics, registration, sponsors, and exhibitors. As program chair, I get to do all the fun stuff: define the editorial agenda, work with speakers, […]

Where in the world is the 2016 marketing tech landscape?

Starting the Marketing Technology Landscape

A number of people have been asking me when the 2016 version of my marketing technology landscape will be released. The short answer is “soon.” But I’ll share some more color if you’re interested… For the past two years, I’ve gotten in the habit of working on that landscape over the Christmas and New Year […]