Amazon and Google now lead two key martech categories as vertical competition heats up

Marketing Operations & Analytics Technology

A couple of weeks ago, I met with Stuart Williams and Seth Ulinski, analysts at TBR, who shared some of their latest digital marketing technology research with me. Many fascinating findings — including the stat that I shared at MarTech in Boston, that over 75% of enterprises now have an executive explicitly responsible for leading […]

1 million software companies by 2027? We’re gonna need a bigger chart

Channel Software Landscape

I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. There’s a whole cottage industry of technology landscapes with little logos out there. (And […]

Crypto-marketing: how marketers create crypto-token value

Crypto-Marketing

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. David Johnston of Factom  likes to say […]

The 2010 marketing technology proto-landscape did consolidate by 61%

Marketing Technology Companies Consolidated from 2010-2017

Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies. My most recent one, produced in collaboration with Anand Thaker, was released in May 2017 with nearly 5,000 marketing technology companies on it. By sheer quantity of logos, it got 32 times […]

Facebook vs. Blockchain: it’s a matter of trust

Facebook vs. Blockchain

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. Much has been written about the Russia-Facebook […]

The Blockchain Marketing Technology Landscape (2017)

Blockchain Marketing Technology Landscape

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He will be presenting at the upcoming MarTech conference in Boston, October 2-4, on Blockchain and the CMO: The Next Era of Marketing. If you are an entrepreneur […]

I’ve joined HubSpot as VP platform ecosystem, and this is why

HubSpot VP of Platform Ecosystem

So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. […]

ScribbleLive acquires ion interactive as interactive content thrives

ScribbleLive + ion interactive

I know, I’m usually the poster child for celebrating “diversification” more than “consolidation” in the martech industry. But today I’ll celebrate the latter. I am excited to announce a very special and personal contribution to the consolidation of the marketing technology landscape: ion interactive, the company I co-founded and served as CTO, has been acquired […]

Think marketing tech vendor growth is finished? No, it’s Finnish!

Finnish Martech Landscape (2017)

The above graphic and the following guest post were produced by Henri Syvänen and the team at Avaus, a leading Nordic marketing services firm. Henri recently shared this landscape of Finnish martech companies with me, and I was amazed by its scale — even though I, of all people, probably shouldn’t be. It illustrates how […]

How blockchain technology will revolutionize advertising

CMO Primer for the Blockchain World

The following is an excerpt from the new e-book, The CMO Primer For The Blockchain World: How This “Trust Machine” Impacts Branding, Customer Experience, Advertising and Much More by Jeremy Epstein, CEO of Never Stop Marketing. It features forewords by the CMO of NASDAQ, Jeremy Skule and the CMO of Dun & Bradstreet, Rishi Dave. […]