Asking the right questions about marketing technology at MarTech

MarTech Conference Agenda for San Francisco 2015

If there’s one overarching theme to the upcoming MarTech Conference in San Francisco, March 31 – April 1, it’s crossing boundaries: Discipline boundaries between marketing, engineering, design, and user experience Departmental boundaries between marketing, IT, sales, and other functions Operational boundaries between front-office and back-office “silos” Hierarchical boundaries between CMOs, VPs of digital marketing, heads […]

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Have a Coke and a… marketing tech company? Why, yes

Atlanta Marketing Technology Companies

This is a guest post written by Anand Thaker, Senior Director of Strategy & Innovation at Arke Systems, a marketing technology consultancy based in Atlanta. In the spirit of illustrating how marketing technology is thriving beyond just the Bay Area and New York, Anand gives a glimpse of the thriving martech ecosystem in Atlanta. Several […]

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50 fascinating marketing tech companies, all in one room

MarTech 2015 San Francisco Exhibitors

We’re 8 weeks away from this year’s MarTech Conference in San Francisco, and I’m very excited about how it’s shaping up. There are so many great speakers who have agreed to share their experience and perspective on marketing technology management and how to harness marketing technology to shape customer experience. I’ll do a more detailed […]

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The system dynamics of 2,000+ marketing technology vendors

System Dynamics of the Marketing Technology Landscape

How is it even possible to have 2,000 marketing technology vendors? Surely, this space must consolidate. It’s not even conceivable that it would continue to grow, right? A bubble ready to burst? Well, maybe. Consolidation is the easy answer. And, hey, it may be the right one. Certainly there are powerful consolidation forces in this […]

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Lowest rate for MarTech conference expires Saturday!

MarTech: Putting the Human in Marketing Technology

It’s truly an incredible time to be working in marketing — and, even more so, marketing technology. As I mentioned in my post on the latest marketing technology landscape earlier this week, the innovation happening across this industry is staggering. Yet it is still merely a reflection of the broader transformation that’s happening in marketing […]

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Marketing Technology Landscape Supergraphic (2015)

Marketing Technology Landscape Supergraphic (2015)

There’s a lot of marketing technology in the world, my friend. The 2015 edition of my marketing technology landscape supergraphic has been released, now with 1,876 vendors represented across 43 categories. To actually read it, you need a hi-res version (be prepared to zoom and scroll, and then zoom and scroll some more): Marketing Technology […]

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Marketing automation as a bellwether of overall martech landscape

Marketing Automation Category (Draft)

It’s the closing of the year. A time for gathering together with family and friends. A time for consuming far too much food and drink. A time for celebration and reflection. And for me, it’s the time when I lounge by a fire pit and lay out the next edition of the marketing technology landscape. […]

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Using Scrumban (Scrum + Kanban) for agile marketing

Scrumban Poster

Earlier this year, I had the pleasure of meeting Mark Verone, the Director of Marketing & Product Operations at Gogo, the public company that provides in-flight Internet service on many major airlines and private business aircraft. I was giving a presentation on marketing trends inspired by technology and technology culture, and I included a section […]

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First look at the MarTech 2015 San Francisco agenda…

MarTech 2015 Speaker Logos

We’re about 95% complete with the agenda for the next MarTech, taking place in San Francisco this spring, March 31 – April 1. But I’m so excited about how this is shaping up, that I can’t wait any longer to give you a first look at the program. First, I want to express my heartfelt […]

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Merkle’s CMTO on new kinds of marketing, tech, agencies

Matt Mobley

Merkle and I were both born in 1971. Crikey, a lot has changed since then. In 1971, Apollo 14 landed on the moon, the third Apollo mission to do so. An incredible feat of engineering — and also, if you read David Meerman Scott’s Marketing the Moon, a massive accomplishment in marketing too. But now […]

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