6 questions with the most active VC in marketing tech

Neeraj Agrawal

Why is this man smiling? Well, if your firm had invested in Omniture, ExactTarget, Marketo, BlueKai, Tealium, Sprinklr, Neolane, Optimizely, Bazaarvoice, BrightEdge, and a stack of other successful marketing technology companies, you’d be smiling too. Neeraj Agrawal is a general partner at Battery Ventures, arguably the most active venture capital firm in marketing technology. I […]

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The Frame and the Field: the art of making marketing technology decisions

The Frame and the Field

I want to share an idea with you that’s been in my head for a while. It may sound fairly obvious — and perhaps it is, to most of you. It is how I’ve seen people make choices with marketing technology that materially alters the outcome. But I suspect that they’re not always consciously aware […]

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Come join us in San Francisco for MarTech 2015

MarTech 2014

I’m feeling giddy again. We’re in the middle of programming the agenda for the next MarTech conference, which will take place in San Francisco on March 31 – April 1, 2015, and I’m already floored by the first wave of speakers who have confirmed their participation — and amazed by the incredible suggestions coming in […]

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A beauty contest for marketing clouds, but buyers resist monogamy

Buyer Pains for Marketing Clouds

Apologies for that metaphor — admittedly wrong on so many levels. But bear with me. Last week, Forrester announced their “wave” report for enterprise-class marketing clouds. Officially, it was a report on enterprise marketing software suites (EMSS). But since at least half of the vendors evaluated refer to their offering as a “marketing cloud,” it […]

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Call for speakers for MarTech 2015 — share your brain!

MarTech 2015 in San Francisco

The marketing technology world is on fire! And I mean that in a good way. Billions of dollars in investment. Billions of dollars in revenue. Big IPOs. Big partnerships. A new generation of marketing leaders. Hundreds of software programs entwined in marketing’s “new normal” of daily operations. And those are just a handful of stories […]

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$20 billion global market for marketing software today

IDC Forecast Worldwide Marketing Software 2014-2018

How big is the market for marketing software today? Gerry Murray at IDC has an answer to that question, which he announced in a blog post last week: $20.2 billion here in 2014. He expects that the market will have a compound annual growth rate (CAGR) of 12.4% for the next five years, resulting in […]

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A STEAM engine to create marketing technologists for the future

STEAM

Almost everyone you meet in technology is an advocate of more STEM education — science, technology, engineering, and math. We appreciate that (a) technology careers are relatively stable and pay well; (b) the demand for technologists exceeds their supply, which is a real challenge when you’re looking to hire more technology talent; and (c) our […]

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It’s not just MarTech: FinTech, LegalTech, HRTech, etc.

FinTech

It’s been said that the explosion of software vendors in marketing is an anomaly. Certainly if you compare that with enterprise software markets as we knew them ten years ago, that’s true. People look at my landscape of nearly 1,000 marketing technology vendors — which is only a representative sample — and shake their heads […]

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4 marketing automation vendors, 1 stage, 0 casualties

The Future of Marketing Automation Panel

Yesterday, I moderated a panel on “the present and future of marketing automation” at MarketingProf’s B2B Forum with Atri Chatterjee, CMO of Act-On; Jon Miller, co-founder and VP marketing of Marketo; John Stetic, group VP products of Oracle Marketing Cloud; and You Mon Tsang, CEO of OutMarket (formerly the Vocus Marketing Cloud). Dashing the hopes […]

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How 9 brands think of their marketing technology stacks

The State of Marketing Technology Stacks from 9 B2C Brands

Last month, the CEB assembled a two-day meeting of “chief marketing technologists” from nine Fortune 500 consumer brands to have a confidential exchange among peers. I was the only outsider who was permitted to participate, as I facilitated the segment of their discussion around marketing technology stacks — in particular, exploring issues around single-vendor suites, […]

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