The radical NoMQL movement in content marketing

NoSQL / No MQL

Let me start by saying that if you get the joke in the above tweet — even if you don’t find it a particularly good joke — you have marketing technologist street cred. This story starts with a post I read by Dave Gerhardt, the head of marketing at Drift, which I had seen circulating […]

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Whoa: marketing technology budgets are now surpassing advertising

Marketing Technology Stats from Gartner

Because I’m a rambling blogger and not a professional journalist, I’m going to bury the lede — that a recent Gartner report shows larger companies spending more on marketing technology than advertising this year — but I promise to get to it eventually. (Actually, I guess with this disclaimer I didn’t bury the lede. But […]

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Keeping marketing technology integration in perspective

Top Challenges Marketers Face in 2016

I acknowledge: finding, learning about, and integrating new marketing technologies is a challenge for marketers today. But as a new report from Wrike shows — How Marketers Get Things Done: The State of Agile Marketing in 2016 — it’s not the top challenge. It’s fifth. And a good ways below the top challenge. The top […]

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MarTech Europe 2016 call-for-speakers is now open

MarTech Europe Call-for-Speakers 2016

MarTech Europe is returning to London this fall, 1-2 November, and I’m excited to open up the call-for-speakers today. I’m always incredibly impressed by and grateful for the proposals we receive from experts and practitioners in this field. If you have a topic that you would like to present, please fill out our speaker application. […]

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What can marketers learn from the sciences? Quite a lot

Gord Hotchkiss at MarTech: The Natural Laws of Strategy

Gord Hotchkiss has been one of my sources of professional inspiration for over a decade. One of the pioneers of the search marketing industry, Gord has always had a special talent for blending marketing savvy with broader social and scienfitic thinking in the face of disruptive technologies. He’s masterful at putting the quirks of modern […]

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What do enterprise marketers really think about marketing tech?

Marketing Technology — State of the Union

The following is a guest post by Tony Byrne, founder of Real Story Group, a research and advisory firm that covers marketing technology. The past several years have been exciting times for the digital marketing industry, with major marketplace expansion, ample M&A activity, and fresh understanding about how MarTech should work in the future. What’s […]

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Matrixed marketing tech: Delphic Digital’s winning Stackie

Delphic Digital Marketing Technology Stackie

The following is a guest post by Kevin Hanley of Delphic Digital. Delphic Digital was one of the five winners of the 2016 Stackies Awards at MarTech, and we invited them to share the rationale behind their marketing technology stack. Is there anything more exciting than the 2016 MarTech conference in San Francisco? Maybe, but […]

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Did Morgan Stanley just kill the single-vendor marketing suite?

Only 9% of Marketers Think a Single Marketing Technology Vendor Is Very Important

A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. The most striking piece of data in the report, at least to me, was the chart above. Out of the 88 participants […]

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McKinsey Digital Leader: The Journey Wins, Not The Tech

David Edelman Presenting at MarTech 2016

David Edelman is the global co-leader of McKinsey Digital, Marketing & Sales at McKinsey & Company and one of the world’s leading experts in digital transformation. I was thrilled that he was able to join us as a keynote speaker at MarTech last month. Here’s a video of his presentation, The Journey Wins, Not The […]

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The 5 C’s model of Acrolinx’s award-winning Stackie

Acrolinx Marketing Technology Stack for the 2016 Stackies Awards

The following is a guest post by Steve Rotter, CMO of Acrolinx. Acrolinx was one of the five winners of the 2016 Stackies Awards at MarTech, and we invited them to share the rationale behind their marketing technology stack. The 2016 MarTech conference was truly amazing, and we were honored — and pleasantly surprised — […]

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