Marketing technologists, growth hackers, and regression to the mean

Marketing Technologists, Growth Hackers, Digital Marketers

One of the arguments I sometimes hear is that the role of marketing technologists has a limited future because, eventually, every marketer will be a marketing technologist. I’m usually skeptical of those assertions because I know so many marketing technologists who have deep technical skills — such as systems architecture and software engineering — that […]

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Marketing technology? Digital? It should be #HumanFirst

5 C's of Modern Marketing

Mayur Gupta, author of the terrific Inspire Martech blog and the new SVP and head of digital at Healthgrades, is one of the people I admire most in this industry. He was one of the first high-profile “chief marketing technologists” at a major brand, Kimberly Clark, where he graciously shared his experiences in numerous articles, […]

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Call-for-speakers for MarTech 2016 in San Francisco

MarTech 2016 Call for Speakers

Time flies! As does marketing technology, which has experienced amazing growth this year on just about every metric imaginable — more new ventures, more acquisitions, more adoption, more investment, more technical advancement, more marketing technologists, more capability maturity inside marketing teams. The pace of innovation in this industry is mind-blowing. And I love it. If […]

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Meet WPP’s firm of strategic marketing technologists

Stephan Pretorius

In preparing for the upcoming MarTech Europe conference — as a promotional interjection, please note that discounted “beta rates” for tickets expire next week — I’ve had a number of terrific chats with Stephan Pretorius, the co-founder and president of Acceleration, a WPP marketing technology services firm. Stephan will be one of our featured speakers […]

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MarTech Europe is just weeks away — check out the final agenda

MarTech Europe 2015 Agenda

MarTech Europe is less than 7 weeks away, and I think this may be the best one yet. A mere 45 days from now, we’re going to be hosting the opening reception on Monday evening, 19 October at the groovy Millenium Gloucester Hotel in London. And then all day Tuesday and Wednesday, 20-21 October, will […]

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Can witty martech wisdom fit into 140 characters?

Tweet Jams: Rap Battles for Geeks?

Earlier this week, the good folks at CMSWire invited me to join a “Tweet Jam” on Martech Convergence at #CXMChat. I usually decline these because, well, first of all, I’m typically not witty enough on-the-fly to hold my own in these fast-flinging tweet brawls discussions. I would have been an epic casaulty in the first […]

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Don’t buy marketing technologies, build layers instead

Marketing Layers

The following is a guest post from Sam Melnick at Lattice Engines and a former analyst in IDC’s CMO Advisory Service. For all of the chatter of “marketing stacks” these days, I found Sam’s description of capability-specific “layers” to be a more precise way to think about how to best implement marketing technology in context. […]

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Only 9% of marketers have a complete, fully utilized martech stack

Marketing Technology Utilization

Only 9% of marketers have all the marketing technology they need and fully utilize it. That remarkable statistic stood out to me from a new report on marketing technology strategy published by Ascend2 that reveals some interesting insights on the utilization and effectiveness of marketing technology today. Kudos to the 9% who seem to have […]

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Would Hacking Marketing make for a great SXSW talk?

Hacking Marketing at SXSW

Today, I’m going to take a break from plugging my own conference series — next up: MarTech Europe in October, which is totally going to rock, I say with embarrassing modesty — to, well, um, promote a proposal to present at a different conference. Yes, as you’ve no doubt surmised from the headline, I’m making […]

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Who are the top 10 martech companies? It may surprise you

The Top 10 Marketing Technology Companies in 2014 by Revenue

Let’s play a little game. The chart above shows the top 10 marketing analytics and automation companies, ranked by their 2014 revenue in this category. Well, actually, the revenue numbers are there, but I have cleverly hidden the company names. Can you guess who the companies are? For bonus points, can you name them in […]

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