THE HACKIES: Alexa, Ask Authentic for Today’s Daily Tip

Alexa Be Authentic

This article is a guest post by Christen Daniels of Authentic. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This past holiday season our clients and partners received a […]

Continue reading...

5 data assumptions that marketers should avoid

Data Assumptions Marketers Should Avoid

The following is a guest post by David Dunne, CEO of Velocidi. Marketers using data to inform strategy is not a novel concept. Yet the process for harnessing this information and the amount and type of data available to marketers have converged to redefine data-driven marketing in 2017. Data that is siloed by applications, teams, […]

Continue reading...

THE HACKIES: How a marketing automation company hacked their own marketing org

Hacking Act-On Marketing Team Chart 2

This article is a guest post by Linda West and Hari Raghavan of Act-On Software. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. It can be awful easy to […]

Continue reading...

THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

DNN Attribution

This article is a guest post by Franck Ardourel of DNN Corp. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016 […]

Continue reading...

THE HACKIES: A CMO’s guide to integrating marketing technologies

The MarTech Hackies 2017

This article is a guest post by Steve Nakata of The Pedowitz Group. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Is your marketing team having challenges in seamlessly […]

Continue reading...

THE HACKIES: Beacons & Bacon: 8-step data strategy to hack any customer experience

Connected Universal Data Hub

This article is a guest post by Matthew Parisi of Tealium. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As a marketer, it can be frustrating to recognize the […]

Continue reading...

What do you get when you mix ABM, CDP, AI, VR, and a massive martech landscape?

Stack of Rock: The Ultimate Martech Platform

We, the editorial staff at chiefmartec.com, near sightless from logo-blindness while working on the 2017 marketing technology landscape (no, that link is the old one), have nonetheless seen the light. In studying thousands of marketing technology companies, until the buzzing of buzzwords now echoes endlessly in our brains, we have triangulated a grand vision for […]

Continue reading...

THE HACKIES: MarDev = DevOps for Marketing

MarDev Ishikawa Diagram

This article is a guest post by Claudia Fernandes & L. G. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Introduction Aptoide is a community-driven alternative […]

Continue reading...

Is inbound vs. outbound antiquated in an ABM world?

Terminus ABM Stack

The following is a guest article by Sangram Vajre, co-founder and CMO of Terminus, founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco, May 9-11. Editorial update: It turns out that there’s actually a martech company named Allbound, which […]

Continue reading...

The potential of blockchain technology: what every marketer should know

Blockchain Tech Stack

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK. […]

Continue reading...