Month: October 2009

Risk in PPC vs. social media marketing

There’s an argument that’s been circulating in social media marketing circles about how “dangerous” it can be for marketers to rely on pay-per-click (PPC) advertising, as compared to more organic ways of building traffic. You know, social media doesn’t have to be positioned as the destructor of advertising to justify its existence. The gist of the argument: a deep-pocketed competitor can come along anytime, say flush with VC cash, and outspend you. One day you …

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What if advertising were dead? Really?

Here’s a brain teaser for you: 1. Most people claim to dislike advertising on the web. I know, display advertising is probably despised more than less flamboyant search ads. But in my recent survey, 71.4% of the respondents who don’t work in marketing claim that they never or rarely look at the sponsored search ads on Google or Bing. (Interestingly enough, even 31.6% of the people who do work in marketing made the same claim.) …

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Marketing operations and the Predator — lessons for marketing technologists

How is marketing software like the military’s UAV (unmanned ariel vehicle) attack planes, such as the Predator? That’s what I was wondering when I attended a seminar last week by Professor Mary “Missy” Cummings, the director of the MIT Humans and Automation Lab. Previously, Missy was one of the Navy’s first female fighter pilots for 11 years, and then she went on to earn a Ph.D. in Systems Engineering. Her lab now studies challenges with …

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Social media marketing stole my woman and ravaged my cattle

Forgive me, I was going to title this post something more subtle like, “Social media’s sin of omission,” but as a blogger shamelessly vying for your attention, I find myself succumbing to the very social media marketing arms race of “say what?!” that I want to push back on. I know, as a marketer, it’s politically incorrect to be anything less than doe-eyed ga-ga about the Wonder Bread that is social media. And to a …

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Survey: what do you think of search advertising?

I have two favors to ask of you. (Is that a bad way to start a blog post?) I’m doing a small research project on what people think of search advertising — both marketers and non-marketers — as part of a graduate seminar at Harvard on intelligent interactive systems. There are some intriguing hypotheses I have around search advertising, which I promise to share soon… but I don’t want to influence your answers for a …

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