Survey: what do you think of search advertising?

I have two favors to ask of you. (Is that a bad way to start a blog post?)

I’m doing a small research project on what people think of search advertising — both marketers and non-marketers — as part of a graduate seminar at Harvard on intelligent interactive systems. There are some intriguing hypotheses I have around search advertising, which I promise to share soon… but I don’t want to influence your answers for a few questions I want to ask first.

I’ve put up on SurveyMonkey an extremely short poll of 5 questions: What Do You Think of Search Advertising.

My two favors to ask are:

1. Take the survey yourself. It will only take a minute to answer 5 multiple choice questions, and you’ll be in the drawing for a $50 gift certificate from Amazon.com.

2. Share the link with others — including people you know who aren’t marketers — and ask them to participate. You’ll gain karma points with them if they win the $50 gift certificate. And, by helping to broaden the responses, we’ll all benefit by being able to examine better results.

Here’s a shortened link for use on Twitter (hint, hint):

http://bit.ly/43iYLb

I might recommend the following tweet:


Harvard study: What Do You Think of Search Ads? http://bit.ly/43iYLb 5 questions, $50 drawing

The survey OPTIONALLY asks for the respondent’s email at the end, just so I can notify them if they win the drawing. Aside from that purpose, I promise not to do anything else with those email addresses — I won’t use them myself and I certainly won’t give them to anyone else. Once the survey is done and tallied, I’ll delete them.

Once I’ve got the results in, I’ll post them here — along with some of those hypotheses I alluded to earlier.

Thank you for your help!

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Comments

  1. Some thoughts…
    The alternatives where not mutually exclusive and not the only alternatives applicable. Maybe you are just looking for views on one specific statement, but if not, I think your answers might risk being skewed.
    Also, if you would have done the survey in SurveyPirate survey tool – you wouldn’t have had to pay when you go over 100 answers 😉
    Good luck on your research!

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