Month: December 2009

Marketing, technology, and storytelling

With social media marketing, everyone is a writer. Whether you’re writing tweets, blog posts, or landing pages, you’re telling a story. So good storytelling skills are well worth cultivating. Even for those of us in marketing technology, who work behind the scenes, we need to understand that the solutions we build are often vehicles for good storytelling — ideally masterful storytelling. And, more often than not, you need to tell a great story to sell …

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3 New Year’s resolutions for marketing technologists in 2010

It’s a new year — a new decade — ahead. The 10’s will be a spectacular era for those of us at the intersection of marketing and technology. And before the next decade is out, there’s going to be a lot more of us in that nexus. But here on the immediate horizon, there’s the business of New Year’s resolutions. Of course, there are the obvious ones: better search engine optimization (SEO), better conversion rate …

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Best Buy jump starts data web marketing

There’s an exciting story that’s come out of this week’s Search Engine Strategies (SES) conference in Chicago that should inspire everyone in online marketing and the semantic web — and most all, those of us interested in the intersection of the two. Jay Myers, lead web development engineer at Best Buy, presented a case study of what happened when they implemented the GoodRelations data vocabulary with RDFa microformat tags embedded in their pages, and the …

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Web 3.0 conference focuses on advertising and marketing

I think 2010 is going to be a good year for the semantic web — now better known as the linked data movement — especially as marketers become increasingly aware of its potential in their mission for online branding and relationship building. It certainly seems that January will be off to a good start. Media Bistro is holding their next Web 3.0 Conference in Santa Clara on January 26-27, and a good number of the …

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