I picked up the new 53 Paper app for the iPad this weekend. Really a beautiful piece of software for sketching ideas without having to be an Illustrator jockey.
Inspired me to share why I find landing pages (and microsites, conversion paths, and other kinds of post-click marketing) — the focus of my company, ion interactive — so fascinating and rich with possibilities:
The intersection of performance marketing, content marketing, and technical wizardry. What’s not to love?
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