The Mother of All Post-Click Marketing Diagrams

For my latest column on Search Engine Land, I sketched out a post-click marketing heuristic to help visualize the different factors at work in conversion optimization.

Or, as I call it more informally, The Mother of All Post-Click Marketing Diagrams (click to enlarge):

A Post-Click Marketing Heuristic

To read the article that explains this diagram, click over to Search Engine Land.

P.S. If you’re a professional designer and my PowerPoint-based illustration makes you cringe, I’d be thrilled to have a collaborator for version 2.0. 🙂


  1. Whoa! This is better than coffee – and that tells you what a marketing nerd I am. Scott, if you’d like, let me see who in my circle might have some design lagniappe for the next version.

  2. Thanks, Lori — would be thrilled to find a design-talented co-conspirator! There’s actually another design opportunity I have in mind that such a collaboration might enable too.

  3. Really like the blog, appreciate the share!

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