June 2013 – Chief Marketing Technologist

Gartner’s mind-blowing digital marketing transit map

June 20, 2013 / Marketing Software / By Scott Brinker / 10 Comments

In the competition for the best visualization of the kaleidescopic marketing technology space — other entries include my marketing technology landscape from last year and the marketing technology LUMAscape from last month — I’d say Gartner has just jumped into the lead with their new digital marketing transit map. Their high-level map is visualized around types of products and services — represented as stations on the map — rather than the individual vendors themselves. However, …

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Martec’s Law: Technology changes exponentially, organizations change logarithmically

June 13, 2013 / Marketing Management / By Scott Brinker / 19 Comments

I believe these two things are true: Technology is changing very rapidly, and those changes seem to be accelerating. Changing an organization — how it thinks and behaves — is still hard and slow. These two truths are at the core of this blog’s mission: helping marketers understand how marketing technology is changing and how they can successfully adapt their organizations to those changes. But I’ve struggled to find a concise way to visualize the …

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All around the world, marketing = change

June 12, 2013 / Marketing Management / By Scott Brinker / Leave a Comment

Last month, I was invited on a fascinating marketing roadshow with SAS in southeast Asia, keynoting CMO events in Singapore, Malaysia, Indonesia, the Philippines, and India. I’ve posted my slide deck and an essay version of my presentation on Combining Art & Science in Modern Marketing, if you’d like to read it. (Fair warning: it’s about a 30-minute read — consider it more like a free e-book!) Although it wasn’t my first visit to the …

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Salesforce and ExactTarget: a good combo, but not the end game of marketing technology

June 7, 2013 / Marketing Software / By Scott Brinker / 9 Comments

It was a big week for marketing technology. Salesforce agreed to acquire ExactTarget (which had acquired marketing automation vendor Pardot less than a year ago) for a whopping $2.5 billion. Given that ExactTarget was at ~$356 million revenue yearly run-rate as of last quarter, that’s roughly a 7X multiple on revenue. Congratulations to all the folks at ExactTarget — a well-deserved outcome for Scott Dorsey and his team. They’ve been pioneering marketing technology for 13 …

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Art and science in marketing: meaning, truth, and money

June 6, 2013 / Marketing Management / By Scott Brinker / 8 Comments

It’s been a few weeks since my last post — sorry for the radio silence. I’ve been on a whirlwind tour of southeast Asia with SAS, keynoting CMO events in Singapore, Malaysia, Indonesia, the Philippines, and India. It was a fascinating and inspiring journey, but regrettably, I didn’t find much time to write while on the road. But there are many reflections and ideas that I’m eager to share with you now that I’m back. …

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Gartner’s mind-blowing digital marketing transit map

Martec’s Law: Technology changes exponentially, organizations change logarithmically

All around the world, marketing = change

Salesforce and ExactTarget: a good combo, but not the end game of marketing technology

Art and science in marketing: meaning, truth, and money

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