Marketing Technology Management
In the competition for the best visualization of the kaleidescopic marketing technology space — other entries include my marketing technology landscape from last year and the marketing technology LUMAscape from last month — I’d say Gartner has just jumped into the lead with their new digital marketing transit map. Their high-level map is visualized around […]
I believe these two things are true: Technology is changing very rapidly, and those changes seem to be accelerating. Changing an organization — how it thinks and behaves — is still hard and slow. These two truths are at the core of this blog’s mission: helping marketers understand how marketing technology is changing and how […]
Last month, I was invited on a fascinating marketing roadshow with SAS in southeast Asia, keynoting CMO events in Singapore, Malaysia, Indonesia, the Philippines, and India. I’ve posted my slide deck and an essay version of my presentation on Combining Art & Science in Modern Marketing, if you’d like to read it. (Fair warning: it’s […]
It was a big week for marketing technology. Salesforce agreed to acquire ExactTarget (which had acquired marketing automation vendor Pardot less than a year ago) for a whopping $2.5 billion. Given that ExactTarget was at ~$356 million revenue yearly run-rate as of last quarter, that’s roughly a 7X multiple on revenue. Congratulations to all the […]
It’s been a few weeks since my last post — sorry for the radio silence. I’ve been on a whirlwind tour of southeast Asia with SAS, keynoting CMO events in Singapore, Malaysia, Indonesia, the Philippines, and India. It was a fascinating and inspiring journey, but regrettably, I didn’t find much time to write while on […]
