Most marketing automation is really experience design
If you were going to pick a representative image of marketing automation, it would surely be one of these flow-like diagrams: If a customer visits this page, then send this email — if they’re a qualified lead — else wait 2 days and send them this other email — if we know their email address — else cookie them for display advertising retargeting. And so on. Being able to create and maintain these flows is …
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