The epic collision of marketing and technology on video

Marketing Technology Sketch

The good folks at Godfrey have posted all the videos and presentation decks from their FWD:B2B Conference, which was held earlier this month at the beautiful Ware Center in Lancaster, Pennsylvania. Here’s the video of my presentation on the epic collision of marketing and technology, which covers three major shifts in marketing that have rippled […]

2 important agile marketing insights from HubSpot’s CMO

Mike Volpe presenting on Agile Marketing

Kudos to Frank Days, John Cass, and now Amy Callahan, who have kicked started the Boston Agile Marketing Meet-Up back into gear over the past couple of months. In September, David Quinn of EMC gave a terrific presentation of their experience with agile marketing, the video of which is available on YouTube. (You can also […]

The many marketing departments of tomorrow

The Many Marketing Departments of Tomorrow

Before I get an inbox full of angry emails from everyone who doesn’t work in the marketing department, let me disclaim that the above diagram was intended somewhat humorously. Hey, it’s Friday — lighten up! But the funny thing about humor is that it often contains a nugget of truth. Decades ago, David Packard — […]

Why data-driven marketers shouldn’t trust the data fully

In Data We Trust

There’s a great new report out by the IBM Institute for Business Value, Analytics: A blueprint for value, that’s well worth reading. The above graphic — stating that 66% of leaders from their research are “confident” in their data and “trust” it — is excerpted from it. However, this post is not about that report […]

The epic collision of marketing and technology

The Epic Collision of Marketing and Technology

Yesterday, I had the privilege of presenting at the FWD:B2B Marketing and Technology Conference organized by Godfrey, one of the world’s leading B2B marketing agencies, along with several of my heroes in digital marketing, including Michael Brenner and Paul Gillin. My topic was “the epic collision of marketing and technology,” which is admittedly a hyperbolical […]