Month: November 2013

The epic collision of marketing and technology on video

The good folks at Godfrey have posted all the videos and presentation decks from their FWD:B2B Conference, which was held earlier this month at the beautiful Ware Center in Lancaster, Pennsylvania. Here’s the video of my presentation on the epic collision of marketing and technology, which covers three major shifts in marketing that have rippled out from this cosmic event: From communications to experiences From art and copy to also code and data From rigid …

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Marketing Technology Sketch

2 important agile marketing insights from HubSpot’s CMO

Kudos to Frank Days, John Cass, and now Amy Callahan, who have kicked started the Boston Agile Marketing Meet-Up back into gear over the past couple of months. In September, David Quinn of EMC gave a terrific presentation of their experience with agile marketing, the video of which is available on YouTube. (You can also read the Q&A I had with David and Amy back in May, how EMC successfully adopted agile marketing.) Last week, …

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Mike Volpe presenting on Agile Marketing

The many marketing departments of tomorrow

Before I get an inbox full of angry emails from everyone who doesn’t work in the marketing department, let me disclaim that the above diagram was intended somewhat humorously. Hey, it’s Friday — lighten up! But the funny thing about humor is that it often contains a nugget of truth. Decades ago, David Packard — of Hewlett-Packard (HP) fame — declared, “Marketing is too important to be left to the marketing department.” And although marketing …

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The Many Marketing Departments of Tomorrow

Why data-driven marketers shouldn’t trust the data fully

There’s a great new report out by the IBM Institute for Business Value, Analytics: A blueprint for value, that’s well worth reading. The above graphic — stating that 66% of leaders from their research are “confident” in their data and “trust” it — is excerpted from it. However, this post is not about that report (well, not really). Let me first disclaim that the context of that graph, as best as I can tell, is …

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In Data We Trust

The epic collision of marketing and technology

Yesterday, I had the privilege of presenting at the FWD:B2B Marketing and Technology Conference organized by Godfrey, one of the world’s leading B2B marketing agencies, along with several of my heroes in digital marketing, including Michael Brenner and Paul Gillin. My topic was “the epic collision of marketing and technology,” which is admittedly a hyperbolical title — the conference session equivalent of linkbait. But it is a collision, and in all seriousness, it is epic. …

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The Epic Collision of Marketing and Technology

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