Month: April 2014

I’m as giddy as a kid in a candy store. With the launch of the new MarTech Conference, I’ve been given the joy of creating a program that covers the kinds of topics that I’ve always longed to see addressed in the world of marketing technology — presented by hand-picked speakers of impeccable credentials, brilliant ideas, and infectious passion for this amazing intersection of disciplines. Today, we’re announcing the agenda for the inaugural MarTech Conference …

MarTech agenda announced with 14 amazing talks that illuminate marketing technology management Continue Reading »

It probably comes as no surprise that digital marketing budgets are rising. But the velocity of growth is actually quite breathtaking. In research conducted by Gartner among their clientele, digital marketing budgets rose 20% in 2013. And they’re expected to rise again by double digits in 2014. For large companies, those are large budgets being moved around in a short time span. Yesterday, Laura McLellan of Gartner presented a webinar on their latest research that …

Digital marketing is now reappropriating the sales budget Continue Reading »

Today, I am thrilled to announce the launch of MarTech: The Marketing Tech Conference — a conference designed expressly for you, leaders at the intersection of marketing, strategy, and technology. The inaugural MarTech event will take place this August 19-20 in Boston at the beautiful Seaport Hotel and Convention Center. And I really hope you’ll be able to join us. Click here to visit the conference website and receive details on registration. A new brand …

Announcing MarTech: The Marketing Tech Conference Continue Reading »