August 2014 - Chief Marketing Technologist

The revolution will not be advertised: HubSpot files for $100 million IPO

August 27, 2014 / Marketing Software / By Scott Brinker / 6 Comments

This week, HubSpot filed for a $100 million IPO. As a “marketing technology” story, that’s remarkable enough at face value. There have been only a handful of pure martech companies that have made it from a start-up dream to a publicly-traded company. It’s an extraordinary accomplishment in a crowded space. Their IPO will provide further evidence that this space is maturing — and will secure HubSpot’s position as one of the major marketing platforms in …

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5 things that amazed and inspired me at #MarTech

August 24, 2014 / Marketing Management / By Scott Brinker / 9 Comments

Wow. Where do I begin? The inaugural MarTech conference that took place last week was, at least for me, nothing short of an extraordinary experience. I am so immensely grateful to all of the speakers, sponsors, producers, advisors, and — above all — attendees who came together for two special days to celebrate the epic collision of the two worlds of marketing and technology. Thank you! But, wow, my head is still spinning. From the …

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The inaugural #MarTech begins, wish you were here…

August 19, 2014 / Marketing Management / By Scott Brinker / 3 Comments

As this post goes live, the inaugural MarTech conference will have started. About 400 of you are here at this sold out event — and let me say, I am thrilled to be here with you. For the rest of you, I wish you were here — and I’d like to share with you my opening remarks for the event, marking this milestone in our emerging profession. I started this blog over six years ago, …

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MarTech Opening Day: View from the Stage

What does a marketing technologist actually look like?

August 18, 2014 / Marketing Management / By Scott Brinker / 4 Comments

To paraphrase Forrest Gump, “Marketing technologists are as marketing technologists do.” Or maybe that would be Forrester Gump? (Or Gartner Gump?) Pardon the slightly silly intro. I’m a little giddy here on the eve of the inaugural MarTech conference. Whether you’re coming to MarTech or not, here’s an opportunity to participate in a crowdsourcing exercise for our community that will help us shed more light on the emerging profession of “marketing technologists” — and be …

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Modern marketing is for underdogs and innovators — and marketing technologists

August 14, 2014 / Marketing Management / By Scott Brinker / Leave a Comment

This has been a banner year for marketing technology — and marketing technologists — being recognized as an integral part of modern marketing. Featured articles in the Financial Times and Harvard Business Review, both true mainstream business publications. The launch of the MarTech conference, taking place in Boston next week, which has completely sold out. And I’d now add the publication of a new book, The Marketing Performance Blueprint: Strategies and Technologies to Build and …

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Could Google be the ultimate marketing cloud company?

August 12, 2014 / Marketing Software / By Scott Brinker / 5 Comments

Pop quiz! Write down the names of three multi-billion companies who either provide a “marketing cloud” today — or are potential contenders in that space over the next few years. Done? I’ll bet you a beer at MarTech that there was one company who wasn’t on your list: Google. (Okay, be honest: they wouldn’t have been on your list if you weren’t reading an article titled “Could Google be the ultimate marketing cloud company?”) Google? …

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Google Across the Marketing Technology Channel

Must-read interview on marketing technology leadership with the CTO of SapientNitro

August 1, 2014 / Interviews / By Scott Brinker / 4 Comments

Sheldon Monteiro, CTO of SapientNitro, is one of the sharpest people I have met in the marketing technology space. We were introduced by Mayur Gupta, the global head of marketing technology at Kimberly-Clark — and also a SapientNitro alum. Taking Mayur and Sheldon as two points on a line, you have to extrapolate that SapientNitro is kind of “stellar nursery” for producing amazing marketing technologists. Pretty much every conversation I’ve had with Sheldon has set …

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