Welcome to prediction season, again! It doesn’t take a crystal ball to know you’re going to be inundated over the next 30 days with people prophesying your future — at least your future in marketing for the year ahead. Personally, I subscribe to Yogi Berra’s worldview, “It’s tough to make predictions, especially about the future.” […]
What will happen with marketing technology in 2015? Read More »
“Digital transformation” is a phrase that we hear a lot of these days. But it’s not something that you can simply buy with a stack of marketing software. It requires a deeper change to the strategy, structure, and culture of an organization — something that’s easier said than done. Which is why it’s always inspiring
If a 173-year-old public company can digitally transform, what’s your excuse? Read More »
Why is this man smiling? Well, if your firm had invested in Omniture, ExactTarget, Marketo, BlueKai, Tealium, Sprinklr, Neolane, Optimizely, Bazaarvoice, BrightEdge, and a stack of other successful marketing technology companies, you’d be smiling too. Neeraj Agrawal is a general partner at Battery Ventures, arguably the most active venture capital firm in marketing technology. I
6 questions with the most active VC in marketing tech Read More »
I want to share an idea with you that’s been in my head for a while. It may sound fairly obvious — and perhaps it is, to most of you. It is how I’ve seen people make choices with marketing technology that materially alters the outcome. But I suspect that they’re not always consciously aware
The Frame and the Field: the art of making marketing technology decisions Read More »
I’m feeling giddy again. We’re in the middle of programming the agenda for the next MarTech conference, which will take place in San Francisco on March 31 – April 1, 2015, and I’m already floored by the first wave of speakers who have confirmed their participation — and amazed by the incredible suggestions coming in
Come join us in San Francisco for MarTech 2015 Read More »
