February 2015 - Chief Marketing Technologist

VC predicts marketing tech will grow 10X in 10 years

February 22, 2015 / Marketing Software / By Scott Brinker / Leave a Comment

Ashu Garg is a general parter at the venture capital firm Foundation Capital, focusing on start-ups in the marketing technology sector. He is currently on the boards of TubeMogul, Localytics, and AdRise, and was formerly on the board of Aggregate Knowledge before it was acquired by Neustar. Before going VC in 2008, Ashu was the general manager for Microsoft’s online advertising business, worked at McKinsey in software and digital media, and set up Unilever’s operations …

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Marketing Technology Will Grow 10X in 10 Years

A magical junction of design, technology, and leadership

February 19, 2015 / Marketing Management / By Scott Brinker / 1 Comment

Possibly the most exciting phenomenon in the professional world today is the intermingling of disciplines. Certainly the intersection between marketing and technical roles — IT, software development, “industrial” operations — is one of those important junctions. But there are many more. Even marketing and technology are no longer merely a two-way crossroads. Increasingly design is an equal partner in that synthesis of customer experience. Of course, marketing had long leveraged graphic design, albeit often in …

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Marketing as UX incarnate, with agile and lean principles

February 16, 2015 / Agile Marketing / By Scott Brinker / 4 Comments

Marketing has shifted from the business of communications to the business of experiences. It’s the experiences that we give our prospects and customers, from their very first touchpoint with us onward, that “communicates” our brand. And in a digital world, almost all of those experiences are mediated by software. Once you accept those premises, then you will naturally conclude that a modern marketing organization needs to have great user experience, or UX, capabilities. Of course, …

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Asking the right questions about marketing technology at MarTech

February 12, 2015 / Marketing Management / By Scott Brinker / 6 Comments

If there’s one overarching theme to the upcoming MarTech Conference in San Francisco, March 31 – April 1, it’s crossing boundaries: Discipline boundaries between marketing, engineering, design, and user experience Departmental boundaries between marketing, IT, sales, and other functions Operational boundaries between front-office and back-office “silos” Hierarchical boundaries between CMOs, VPs of digital marketing, heads of marketing technology and innovation, and front-line leaders of marketing operations Technology boundaries between dozens of “adtech” and “martech” categories …

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MarTech Conference Agenda for San Francisco 2015

Have a Coke and a… marketing tech company? Why, yes

February 4, 2015 / Marketing Software / By Scott Brinker / 30 Comments

This is a guest post written by Anand Thaker, an advisor, entrepreneur, connector and fellow futurist in the Martech ecosystem. In the spirit of illustrating how marketing technology is thriving beyond just the Bay Area and New York, Anand gives a glimpse of the thriving martech ecosystem in Atlanta. Several years ago, after leaving Atlanta for some time, my wife and I were deciding on our next move. The company I worked for was acquired …

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50 fascinating marketing tech companies, all in one room

February 3, 2015 / Marketing Software / By Scott Brinker / 3 Comments

We’re 8 weeks away from this year’s MarTech Conference in San Francisco, and I’m very excited about how it’s shaping up. There are so many great speakers who have agreed to share their experience and perspective on marketing technology management and how to harness marketing technology to shape customer experience. I’ll do a more detailed write-up of the presentations next week (there are a couple of early previews of what to expect here and here). …

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