August 2015

Earlier this week, the good folks at CMSWire invited me to join a “Tweet Jam” on Martech Convergence at #CXMChat. I usually decline these because, well, first of all, I’m typically not witty enough on-the-fly to hold my own in these fast-flinging tweet brawls discussions. I would have been an epic casaulty in the first 20 seconds of an 8 Mile-style rap battle. And second, most of the issues around marketing technology that I see …

Can witty martech wisdom fit into 140 characters? Continue Reading »

The following is a guest post from Sam Melnick at Lattice Engines (update: now at Allocadia) and a former analyst in IDC’s CMO Advisory Service. For all of the chatter of “marketing stacks” these days, I found Sam’s description of capability-specific “layers” to be a more precise way to think about how to best implement marketing technology in context. This may be the understatement of the year: the marketing landscape is becoming increasingly complex and …

Don’t buy marketing technologies, build layers instead Continue Reading »

Today, I’m going to take a break from plugging my own conference series — next up: MarTech Europe in October, which is totally going to rock, I say with embarrassing modesty — to, well, um, promote a proposal to present at a different conference. Yes, as you’ve no doubt surmised from the headline, I’m making a bid to speak at SXSW. My proposed talk is Hacking Marketing, which will explore a number of fascinating parallels …

Would Hacking Marketing make for a great SXSW talk? Continue Reading »

Last month, the adtech/martech company DataXu released a great report called The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist. The research was conducted by Redshift Research among 250 marketing decision makers in the UK. There’s a lot of fascinating data in the report, but the thing that I found most remarkable was the chart which I’ve included at the top of this post, revealing the divergent opinions …

Divergent opinions about chief marketing technologists Continue Reading »