Month: August 2015

Can witty martech wisdom fit into 140 characters?

Earlier this week, the good folks at CMSWire invited me to join a “Tweet Jam” on Martech Convergence at #CXMChat. I usually decline these because, well, first of all, I’m typically not witty enough on-the-fly to hold my own in these fast-flinging tweet brawls discussions. I would have been an epic casaulty in the first 20 seconds of an 8 Mile-style rap battle. And second, most of the issues around marketing technology that I see …

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Tweet Jams: Rap Battles for Geeks?

Don’t buy marketing technologies, build layers instead

The following is a guest post from Sam Melnick at Lattice Engines (update: now at Allocadia) and a former analyst in IDC’s CMO Advisory Service. For all of the chatter of “marketing stacks” these days, I found Sam’s description of capability-specific “layers” to be a more precise way to think about how to best implement marketing technology in context. This may be the understatement of the year: the marketing landscape is becoming increasingly complex and …

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Marketing Layers

Only 9% of marketers have a complete, fully utilized martech stack

Only 9% of marketers have all the marketing technology they need and fully utilize it. That remarkable statistic stood out to me from a new report on marketing technology strategy published by Ascend2 that reveals some interesting insights on the utilization and effectiveness of marketing technology today. Kudos to the 9% who seem to have their marketing tech situation fully baked! Of course, it’s possible that some percentage of those people may feel that way, …

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Marketing Technology Utilization

Would Hacking Marketing make for a great SXSW talk?

Today, I’m going to take a break from plugging my own conference series — next up: MarTech Europe in October, which is totally going to rock, I say with embarrassing modesty — to, well, um, promote a proposal to present at a different conference. Yes, as you’ve no doubt surmised from the headline, I’m making a bid to speak at SXSW. My proposed talk is Hacking Marketing, which will explore a number of fascinating parallels …

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Hacking Marketing at SXSW

Who are the top 10 martech companies? It may surprise you

Let’s play a little game. The chart above shows the top 10 marketing analytics and automation companies, ranked by their 2014 revenue in this category. Well, actually, the revenue numbers are there, but I have cleverly hidden the company names. Can you guess who the companies are? For bonus points, can you name them in order of their revenue from last year? (These revenue numbers include broader “marketing cloud” offerings, and services as well as …

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The Top 10 Marketing Technology Companies in 2014 by Revenue

Divergent opinions about chief marketing technologists

Last month, the adtech/martech company DataXu released a great report called The New Marketer: How Data and Technology are Driving the Rise of the Chief Marketing Technologist. The research was conducted by Redshift Research among 250 marketing decision makers in the UK. There’s a lot of fascinating data in the report, but the thing that I found most remarkable was the chart which I’ve included at the top of this post, revealing the divergent opinions …

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Opinions on Chief Marketing Technologist Roles

Interactive content hits a milestone in The Great Content Wars

Last Wednesday was a bit of a historic moment. When I visited The New York Times website that morning, I was amazed to see that the featured story on the front page was implemented using interactive content. The story — How Many Times Has Your Personal Information Been Exposed to Hackers? — was produced as an interactive assessment tool, not merely a regular article that a reader would passively consume. Just to make sure we’re …

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Interactive Content on The New York Times Front Page

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