March 2016 - Chief Marketing Technologist

Who is a marketing technologist, really? 2016 Edition

March 28, 2016 / Marketing Management / By Scott Brinker / 3 Comments

The following is a guest post by Sheldon Monteiro, CTO at SapientNitro. Both he and I would really appreciate your participation in this study — it will help our whole community uncover important insights into the state of the marketing technologist profession today. We’re conducting primary research around the role of the marketing technologist. If you consider yourself to be a marketing technologist, please read on and take the survey. Why are we conducting this …

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41 marketing technology stacks from the 2016 Stackies Awards

March 24, 2016 / Marketing Software / By Scott Brinker / 1 Comment

So many projects converged for me at the MarTech conference this week in San Francisco. An amazing cast of speakers and sponsors, who knocked it out of the park (thank you!). The release of the 2016 marketing technology landscape. The shipping of Hacking Marketing. But my favorite was the unveiling of the 2016 Stackies Awards. 41 marketing teams, at companies large and small, B2B and B2C, invested time and effort to each create a single …

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The 2016 Stackies Awards: 41 Marketing Technology Stacks Visualized

Marketing Technology Landscape Supergraphic (2016)

March 21, 2016 / Marketing Software / By Scott Brinker / 97 Comments

UPDATE: The 2020 Marketing Technology Landscape is now available. I’m posting this from the 2016 MarTech USA conference in San Francisco — a fitting venue to release the 2016 marketing technology landscape supergraphic. (Finally!) You can click on the image above for a larger version — which you’ll obviously need in order to be able to see anything more than a colorful blur. But if you really want to zoom in and explore the landscape, …

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Marketing technologist to Isaac Asimov: eat your heart out

March 8, 2016 / Interviews / By Scott Brinker / 1 Comment

The following is another great guest Q&A conducted by Claire Schoen, an interview with Sheldon Monteiro of SapientNitro, who will be one of our featured speakers at MarTech later this month. Sheldon Monteiro, Global Chief Technology Officer of SapientNitro, has spent more than twenty years working at the crossroads of customer experience and technology, as a technologist and also as a driving force for change in how marketers, storytellers and technologists work together to create …

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Insights from the architect of Agile for Marketing

March 1, 2016 / Agile Marketing / By Scott Brinker / 1 Comment

The following is another guest Q&A conducted by Claire Schoen, an interview with Barre Hardy of CMG, who will be one of our featured speakers at MarTech later this month. Barre Hardy is Associate Partner, and head of the marketing performance practice at CMG. She created the firm’s Agile for Marketing practice and leads The CMO’s Agenda, an annual study on key challenges and opportunities facing marketing leadership based on insights driven from interviews with …

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Who is a marketing technologist, really? 2016 Edition

41 marketing technology stacks from the 2016 Stackies Awards

Marketing Technology Landscape Supergraphic (2016)

Marketing technologist to Isaac Asimov: eat your heart out

Insights from the architect of Agile for Marketing

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