Month: September 2016

Everybody has a plan — until they get digitally disrupted

The rock singer Jim Morrison once said about life, “Nobody gets out of here alive.” As the world continues its digital metamorphosis, we could riff on that: “Nobody gets out of here undisrupted.” Digital will disrupt your business. Odds are, it will happen sooner, faster, and to a far greater degree than you dare to imagine. The only question is who will be your disruptor. An industry insider or an industry outsider? An incumbent firm …

Everybody has a plan — until they get digitally disrupted Continue Reading »

Digital Disruption Advantages

Want to learn the truth about marketing technology stacks?

I do. As do the researchers at the CEB Marketing Leadership Council, who have put together the most comprehensive marketing technology survey I’ve ever seen. It asks participants about every category on the marketing technology landscape: Have you adopted or plan to adopt a solution? When? Is it a point solution or part of a larger technology solution or platform? How much business value are you getting — or expecting — from it? How difficult …

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CEB Marketing Technology Study 3

MarTech Europe preview: here’s what to expect in 6 weeks

We’re only six weeks away from MarTech Europe in London, November 1-2, and I’m thrilled with the program — an incredible roster of speakers bringing deep insights and experience across the intersecting fields of marketing, technology, and management. I’m excited to give you a preview of what the conference will deliver, but first… If you like what you read below and want to attend, register before September 30 in order to receive the “beta” discount …

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MarTech Europe 2016 — Speakers

Running marketing like lean software development

The following article is a guest post by Monica Georgieff, marketing manager at Kanbanize, a company that provides Kanban software for lean management, describing her experience adopting this lean management method with her marketing team. As I discussed in my book, Hacking Marketing, I believe there are tremendous opportunities for marketers to borrow and adapt management ideas like this from the software community to master the digital dynamics of their evolving profession. You might be …

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Kanban Cumulative Flow Diagram for Lean Marketing

High-performing marketers emphasize people over data, technology, strategy

“Medicine, law, business, engineering — these are noble pursuits and necessary to sustain life,” declares Robin Williams’ character, John Keating, in the movie Dead Poet’s Society. “But poetry, beauty, romance, love — these are what we stay alive for.” With the latest data from a study on effective personalization by the CEB, I’d riff on that: Data, technology, strategy. These are necessary elements to make personalization function. But people — the importance placed on developing …

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People 11X More Important Than Technology in Marketing

MarTech Europe is just 2 months away, don’t miss out

We’re now less than two months away from MarTech Europe, which will take place in London on 1-2 November, and my anticipation is building. The high-velocity exchange of ideas and experiences at MarTech always teaches me so much about the rapidly evolving practice of marketing technology in B2B and B2C organizations. Above is an overview of the agenda, which features 25+ sessions — one more special, closing session to be announced soon — covering a …

MarTech Europe is just 2 months away, don’t miss out Continue Reading »

MarTech Europe 2016 Agenda

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