Month: March 2017

THE HACKIES: Conquering Middle Earth with marketing technology

This article is a guest post by Anthony Lombardo of Commvault. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Since the dawn of time, there’s been a war over Middle Earth. Great leaders through the years have found Middle Earth to be quite valuable, and often measure it in …

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Sales Executive: Protector of Middle Earth

THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey

This article is a guest post by Eric Ramos of BusinessOnline. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As marketing technology becomes more and more complex, marketers are faced with an increasing amount of data generated by the campaigns they’re running. This is compounded by the sales cycle …

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Attribution Models

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