March 2017 - Chief Marketing Technologist

THE HACKIES: MarDev = DevOps for Marketing

March 31, 2017 May 26, 2019 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Claudia Fernandes & L. G. Pinto of Aptoide. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Introduction Aptoide is a community-driven alternative Android App Store that gives a new meaning to the way people discover and install apps through social collaboration, tailored …

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Is inbound vs. outbound antiquated in an ABM world?

March 30, 2017 April 3, 2017 / Marketing Management / By Scott Brinker / 3 Comments

The following is a guest article by Sangram Vajre, co-founder and CMO of Terminus, founder of the #FlipMyFunnel movement, and author of Account-Based Marketing For Dummies. He’ll also be a featured speaker at the MarTech Conference in San Francisco, May 9-11. Editorial update: It turns out that there’s actually a martech company named Allbound, which I should actually write as Allbound™, since they have a trademark on their name. I hope this added notice is …

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The potential of blockchain technology: what every marketer should know

March 29, 2017 March 29, 2017 / Marketing Management / By Scott Brinker / 4 Comments

The following is a follow-up guest post by Jeremy Epstein, CEO of Never Stop Marketing, to his previous articles on blockchain marketing, blockchain brand promises, blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK. He will be presenting at the MarTech Conference in San Francisco, May 9-11, with a fascinating talk on Marketing in …

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Want to speak at MarTech Boston? We’d love to hear your ideas

March 28, 2017 March 28, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

While MarTech San Francisco is only a little more than a month away — reminder: the early bird “beta rate” for tickets expires at the end of this week! — we’re already on to planning MarTech Boston for this fall, October 2-4, 2017. Spring is a beautiful time in San Francisco, and Boston is a spectacular time in the fall. I’m not saying we planned these events around seasonal splendor and great weather — availability …

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THE HACKIES: How leading marketing executives tackle martech

March 27, 2017 March 22, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Liam O’Connor of Lenati. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For marketing executives and their teams, building an effective marketing technology stack is a daunting prospect. With marketing technology growing as a portion of total marketing budget (27% on average …

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What does the art and science of marketing really mean? Your thoughts?

March 26, 2017 March 26, 2017 / Marketing Management / By Scott Brinker / 4 Comments

The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? These are some of the questions that Mayur Gupta, global VP of marketing & growth at Spotify, and I will be addresing in the opening keynote of the MarTech conference in San Francisco this May. …

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Intuitive Marketing vs. Analytical Marketing

THE HACKIES: Rapid prototyping & MVP development are key to martech success

March 24, 2017 March 22, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Michael Sweeney of Clearcode. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. There has been a huge influx of new martech solutions over the past few years — chiefmartec’s annual Marketing Technology Landscape Supergraphic illustrates this point very well. Although the number …

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Free ebook: 5 Disruptions Reshaping Marketing as We Know It

March 23, 2017 March 22, 2017 / Marketing Management / By Scott Brinker / 2 Comments

Last December, I wrote a 5-part series on 5 Disruptions to Marketing — the big changes that are rehaping the nature of the marketing industry and profession today. And earlier this year, on Valentine’s Day, I gave an hour-long webinar on the subject. (What can I say? I have the hots for martech.) The good folks at Third Door Media — the producers of the MarTech conference and the publishers of MarTech Today — took …

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5 Disruptions Reshaping Marketing as We Know It (ebook)

THE HACKIES: A customer-centric approach to building marketing and sales stacks

March 22, 2017 March 22, 2017 / Hackies / By Scott Brinker / 3 Comments

This article is a guest post by Raviv Turner of CaliberMind. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. A lot has changed in the B2B buying process over the years. What used to generally be a straightforward problem-solution-benefit sale has evolved into a complex, multi-phase, multi-channel engagement. And …

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32 questions you should ask when you interview a martech leader

March 21, 2017 March 21, 2017 / Careers / By Scott Brinker / Leave a Comment

This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good, a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, I’m interviewing a candidate for our brand-new head of marketing technology next week. What should I ask in the interview? Thanks, Bob, New York Hi, Bob. Thanks for writing. I love …

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