April 2017 - Chief Marketing Technologist

Cisco shares their marketing stack with 39 marketing technologies

April 26, 2017 / Marketing Management / By Scott Brinker / 11 Comments

The MarTech conference in San Francisco is less than two weeks away, and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9. We received 57 marketing stack entries into the Stackies this year, plus 21 essays in the Hackies — so we’ll be making a donation of ((57+21)*$100) = $7,800 to Girls Who Code. We’ll be releasing the full deck of all 57 …

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From 2016 to 2017, 5X more marketing automation vendors were added than removed

April 25, 2017 / Marketing Software / By Scott Brinker / 11 Comments

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36%, from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech It’s become a bit of a tradition here at chiefmartec.com: as I’m working on my yearly marketing technology landscape graphic, I release the “marketing automation” category …

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Marketing Technology Landscape: Marketing Automation Evolution

Separating marketing technology fact from fiction at #MarTech in 2 weeks

April 24, 2017 / Marketing Management / By Scott Brinker / Leave a Comment

We’re now only two weeks away from the MarTech conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. We stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced by a professional conference company with no conflict of interest. Those other …

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Marketing technology may never consolidate (but that’s a good thing)

April 20, 2017 / Marketing Software / By Scott Brinker / Leave a Comment

You’ve surely seen those eye charts with hundreds of marketing technology vendor logos. There are the iconic LUMAscapes by Terence Kawaja. And there’s my own chiefmartec.com marketing technology landscape, which last year organized 3,874 martech solutions on a single slide. (Spoiler alert: the upcoming 2017 edition will have more.) These charts provoke a visceral reaction of shock (“how can there be so many?”) followed by fear, uncertainty, and doubt (“how do I pick the right …

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Marketing Technology Is NOT Consolidating

THE HACKIES: Hacking your stack for account-based marketing

April 19, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Account-based marketing (ABM) at its core is laser-focused B2B marketing. By no longer doing “spray and pray” email blasts to thousands of contacts for lead generation, marketers are adhering to …

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THE HACKIES: Creating SCALE: Shared Content and Link Evaluation

April 17, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge Historically, content marketers and communicators have been frustrated by separate, disconnected content marketing analytics. We have different systems to measure SEO, social sharing, engagement, and quality of …

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You have to participate in this MarTech cartoon caption contest…

April 14, 2017 / Marketing Management / By Scott Brinker / 1 Comment

As you may know, Tom Fishburne, a.k.a. the Marketoonist, will be one of our keynote speakers at the MarTech conference in San Francisco next month, May 9-11. I’m really looking forward to his presentation — sage observations on a wild marketing industry, roiled by the crazy pace of technological innovation, all revealed through the lens of a brilliant cartoonist’s wit. And here’s your chance to contribute and be recognized for your own martech sense of …

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THE HACKIES: Driving digital transformation strategy in a rapidly evolving technology environment

April 13, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Anita Brearton of CabinetM. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Last month I listened to a webinar presentation related to the disruptions ahead in marketing technology. Two of the topics, the democratization of marketing and ownership of the customer experience, …

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THE HACKIES: 6 areas to make your martech stack work with people, processes and data

April 12, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Jesus Hoyos of Solvis Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. During the last few years, many vendors and companies had published their marketing technology stacks in the chiefmartec.com contest. There are more than 3,000 technologies and many categories within …

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THE HACKIES: Hacking a technology stack for local presence management

April 11, 2017 / Hackies / By Scott Brinker / Leave a Comment

This article is a guest post by Mila Hose and Mireya Prado (with graphics from Margaret To) of Brandify. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The idea that data should be at the core of all marketing strategies is not new, but for those who depend on …

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