Month: June 2017

Check out the amazing speakers who will be at MarTech Boston

The agenda for MarTech Boston, October 2-4, has just been posted, and I am once again awed and humbled by the incredible cast of speakers who have agreed to participate. If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day conference you won’t want to miss. Let’s start with the keynotes: David Edelman, CMO of Aetna, on B2C marketing and …

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MarTech Boston 2017 Featured Speakers

If a marketing tactic works, but people hate it, should you use it?

It’s a scenario straight out of Kiefer Sutherland’s TV series 24. There’s a ticking time bomb somewhere in the city. The only way to stop it is to torture a captured suspect into revealing its location. Yes, torture is wrong. But is it worth it to save the lives of hundreds of innocent people? What do you do? This hypothetical dilemma has come up so many times in both fiction and serious philosophical and ethical …

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Ads People Hate

Pop quiz: What do Amazon Alexa and Whole Foods have in common?

The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. That alone is a pretty remarkable for hybridizing the digital and the physical on such a massive scale. But in my worldview, Amazon’s $13.7 billion purchase of Whole Foods — insert requisite “Whole Paycheck” joke, such as it was cheaper than buying groceries there for the company cookout — gives Amazon a powerful new touchpoint …

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Vertical Competition in Martech with Amazon & Whole Foods

The average enterprise uses 91 marketing cloud services

This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising and commerce, gaming-inspired innovation, the reinvention of media, and the spectacular Internet explosions in China and India — but I …

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Average Number of Marketing Cloud Services Used by an Enterprise

What anchors your martech mall? A marketing metaphor

The following is a guest post by Tony Byrne, founder of Real Story Group, a research and advisory firm that evaluates digital workplace and marketing technology vendors. The past several years have seen growing attention to martech “stacks,” the ever-expanding set of tools involved in enterprise customer engagement and marketing. As just one indicator, the latest MarTech Conference saw a record number of submissions to its famous Stackies contest. Stack diagrams are useful at showing …

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The Martech Mall Metaphor

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