Marketing Technology Management
The agenda for MarTech Boston, October 2-4, has just been posted, and I am once again awed and humbled by the incredible cast of speakers who have agreed to participate. If you want to understand the real truth of how to lead at the intersection of marketing, technology, and management, this will be a two-day […]
It’s a scenario straight out of Kiefer Sutherland’s TV series 24. There’s a ticking time bomb somewhere in the city. The only way to stop it is to torture a captured suspect into revealing its location. Yes, torture is wrong. But is it worth it to save the lives of hundreds of innocent people? What […]
The easy answer, of course, is that they’ll both be controlled by Jeff Bezos and the rapidly evolving Amazon empire. That alone is a pretty remarkable for hybridizing the digital and the physical on such a massive scale. But in my worldview, Amazon’s $13.7 billion purchase of Whole Foods — insert requisite “Whole Paycheck” joke, […]
This past weekend, I caught up on Mary Meeker’s latest Internet Trends report for 2017. As always, it was jam-packed with incredible data and insights, and this year it ballooned to 353 pages worth of them. There’s a ton of topics in the report that are important to marketing — voice-based platforms, convergence of advertising […]
The following is a guest post by Tony Byrne, founder of Real Story Group, a research and advisory firm that evaluates digital workplace and marketing technology vendors. The past several years have seen growing attention to martech “stacks,” the ever-expanding set of tools involved in enterprise customer engagement and marketing. As just one indicator, the […]
