Month: November 2017

4 things marketers should do about GDPR now (other than panic)

The following is a guest post by Stella Goulet, CMO of Avanade. Working on a marketing contract recently made me realize how complicated GDPR can be. Marketers can’t afford to sit back; we need to understand the implications of the European Union’s General Data Protection Regulation (GDPR) and address them now. If you’re not sure what GDPR is all about, you’re not alone. According to a study by the World Federation of Advertisers, 70% of …

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GDPR and ePrivacy for Marketing

Enterprise marketers spending 22% of their budget on martech

Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results! After three consecutive years of growth, average marketing budgets at enterprise companies (most of the companies Gartner surveyed have more than $1 billion in revenue) have slipped from 12.1% of company revenue in 2016 to 11.3% in 2017. And of particular interest to readers of this blog, the percentage of the …

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Marketing Technology Budgets 2017-2018

1 million software companies by 2027? We’re gonna need a bigger chart

I love the channel software landscape graphic below produced by Jay McBain of Forrester. It’s accompanied by a fantastic article, The Channel Software Stack – A Comprehensive (And Critical) Look At The Future Of The Industry that I highly recommend reading. There’s a whole cottage industry of technology landscapes with little logos out there. (And who am I to throw stones?) Heck, there’s even a software solution for making logo landscapes of other software solutions …

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Channel Software Landscape

Crypto-marketing: how marketers create crypto-token value

The following is a guest post contributed by Jeremy Epstein, CEO of Never Stop Marketing, a growth marketing advisory firm focused 100% on blockchain and decentralized technologies. He presented at the MarTech conference in Boston earlier this month on Blockchain and the CMO: The Next Era of Marketing. David Johnston of Factom  likes to say that “everything that can be decentralized will be decentralized.” He calls this Johnston’s Law. If I may, I will offer “Epstein’s …

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Crypto-Marketing

Missed MarTech Boston? Watch the full opening keynote sessions now

Last month, we had an incredibly energetic audience of 1,600 professionals at the intersection of marketing, technology, and management at our MarTech East conference in Boston. It was so great to be back in Boston, where this all started just 3 years ago. If you weren’t able to attend, here’s your chance to catch the full 90-minute opening keynote block, including: A walk-through of The Grand View of Martech (a martech manifesto) Key data from …

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MarTech Boston 2017 Opening Keynote

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