Month: February 2018

Blockchain marketing technology landscape grows 400%

Blockchain and marketing isn’t just a punchline. Jeremy Epstein, CEO of Never Stop Marketing, a boutique marketing agency for blockchain startups, and one of the world’s foremost authorities on the adoption of blockchain and decentralized technology in advertising and marketing — and speaker at the upcoming MarTech conference too — just released the second edition of his blockchain marketing technology landscape. Jeremy has mapped all the blockchain-powered and “decentralized” ventures in the adtech and martech …

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Blockchain Marketing Technology Landscape 2017-2018

A Decade of Martech: The top 10 ideas from 10 years of chiefmartec.com

Happy anniversary, dear martech readers. Ten years ago, I started chiefmartec.com, with my first post in February 2008 announcing “a blog for marketing technologists.” It was shortly followed by a riff on martec being analogous to marcom, which is why my brand is chiefmartec.com — without the “h” at the end — instead of chiefmartech.com. In retrospect, that probably wasn’t one of my better ideas. “Martec” never caught on; “martech” did. But looking back over 10 …

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Top 10 Ideas in Martech from chiefmartec.com

5 Disruptions to Marketing, Part 5: Artificial Intelligence (2018 Update)

Whew! This is the final part 5 of a five-part series, providing an update on the 5 Disruptions to Marketing as 2018 marches forward. If you have not yet read Part 1: Digital Transformation, Part 2: Microservices & APIs, Part 3: Vertical Competition, or Part 4: Digital Everything, you might want to start there. 5. ARTIFICIAL INTELLIGENCE (2018 Update) A recent study by Resulticks found artificial intelligence to be the most over-hyped term in marketing …

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5 Disruptions to Marketing: Artificial Intelligence (2018)

Last week to save $500 at MarTech, plus 4 superstar workshops added

First: this is the last week to get the early bird rates for MarTech in San Jose, April 23-25. If you reserve your seat before this Saturday, February 10, you’ll save $500 on an all-access ticket. “Act now. Algorithmic agents are standing by.” But I’m more excited to share with you the news that we are launching a series of half-day workshops at MarTech that will offer you a deep-dive educational experience on these four …

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MarTech Rates and Workshops

How much do marketing technology and operations professionals make?

That is the burning question that we’re looking to answer with the 2018 Marketing Technology & Operations Salary Survey — and I’d love to have you participate. This is a completely anonymous survey. We won’t ask for your name or email address, the names of any of your employers, or any other personally identifiable information. We won’t collect your IP address. We won’t pixel you for retargeting. We mean completely anonymous — because we know …

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2018 Marketing Technology & Operations Salary Survey

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